Hotelier Weekly
December 9, 2021

AAHOA News

  
Becoming an AAHOA Lifetime Member is making a lifetime investment in the futures of AAHOA, the industry, and your business. Your one-time payment of just $3,000 per couple helps fund AAHOA’s educational programming, advocacy initiatives, and community service projects. Reasons to join: 
  • Hassle-free membership that never expires
  • Complimentary registration to AAHOACON22 (Must register by Friday, Feb. 12, 2022)
  • Participation in AAHOA elections every year without having to worry about eligibility requirements* (*If you upgrade before Dec. 31, 2021, you'll be eligible to vote in the '22 election.)
  • Discounts on educational workshops
  • And much more
  
We are excited to announce some changes happening at AAHOA as we get closer to ringing in 2022. We have brought on several new key hires and promoted some of our very best employees. We have been hard at work laying a foundation to make next year the best yet. As an organization, we thrive when we develop the talents of our team members and push them to reach their full potential. We are certain these changes will position AAHOA for long-term success in 2022 and beyond. For more information, click here.
  
AAHOA President & CEO Ken Greene issued the following statement on the passing of U.S. Senator Bob Dole:
“America’s hotel owners are deeply saddened by the news of Sen. Robert Joseph Dole’s passing. In early 2021, Bob Dole revealed he had been diagnosed with Stage 4 lung cancer and passed early Sunday morning in his sleep. The longtime U.S. Senator from Kansas represented the conservative voice across America, and he stood for integrity and truth." Read the full statement.
  
AAHOA is pleased to welcome Floor & Décor, M3, and Elkay Interiors into the fold. Floor & Décor is your one-stop shop for flooring and decoratives. They offer free pro design services, financing plans just for you, and more. M3 is the No. 1 provider of accounting software in North America. Whether you own a single property or a large portfolio, M3’s mission is to help you save time and money through technological solutions and top-tier services. Elkay, America's No. 1 stainless steel sink company, serves a wide array of customers for plumbing, commercial, industrial, retail, and foodservice goods and services. Welcome aboard!
United Insurance Agencies
Karcher North America
Magnuson Worldwide
Ascentium Capital , LLC
Events and Happenings
  
dormakaba, Inc.
Red Roof Inn
AAHOA Education
  
Identifying, hiring, and retaining the right individuals for your business can be demanding as you focus on standing out in a competitive recruiting environment. Recent research also indicates that nearly 2 in 5 hospitality workers might leave their job in the next two months. Watch on demand as Aaron Bruns, Founder, A.L. Bruns and Company, discusses tactical steps and takeaways on how you can improve your retention process. Watch on demand.
In the Market
  
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -58.4% comparable result in 2020 vs. -41.2% in the prior week’s 2-year run-rate. On a 2-year run-rate, RevPAR was -9.2% vs. +19.6% in the prior week’s 2-year run-rate. Upscale RevPAR: +115.4% y/y and -19.3% over 2 years; Upper Midscale RevPAR: +81.2% y/y and -2.0% over 2 years. Last week’s -9.2% result vs. 2019 was materially lower than the flattish results for the two weeks prior to Thanksgiving week. As last week had the beginning of Chanukah on Monday November 29 vs. Friday December 11 in 2020, we believe some of the comparable weakness was from that. Additionally, last week was the first full week of results since Omicron hit and some of the weakness may have come from that, though it is difficult to parse out exactly how much.”
 
For more, read the full report here and read the China and Europe report here.
Best Buy Business
Featured Club Blue Member
  
AAHOA Members, get 5% off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz to get started.
Featured Platinum/Silver Member
  
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email or visit the website today.
Featured Member Benefit
  
Special savings for AAHOA Members:
  • Free MAPP report: Daily, forward-looking business on the books report to aid recovery
  • 20% off subscriptions to myDocs and myPerspective
Visit the website and reference this deal for more information. Also be sure to take advantage of myDigitalOffice's Market Analytics, Pace & Performance (MAPP) tool designed to help users make strategic, data-backed business decisions for economic recovery.
Industry News
  
Despite a predicted increase in holiday traffic, COVID-19's newly discovered Omicron variant is likely to disrupt the travel-specific and adjacent industries this month and beyond.
(Source: Hotel Management Photo credit)
  
In advance of 2022, CBRE surveyed 130 hotel professionals to guage their thoughts on the industry's path forward, with nearly half of all those surveyed predicting a return to 2019 levels in 2023.
(Source: HospitalityNet Photo credit)
  
With labor continuing to be a challenge for hoteliers during the foreseeable future, properties are getting creative with solutions, including the possible outsourcing of hotel sales (and other) roles.
(Source: Hotel Business Photo credit)
Today's Hotelier: In Case You Missed It

DECEMBER ISSUE

The December 2021 issue is out now! This month, we take a deep dive on leadership, including an examination of strategies for select-service hotels, while also discussing topics such as the challenges of opening a new hotel during a pandemic, attracting and keeping top talent, bankruptcy changes for cash-strapped hoteliers, and much more.

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