Hotelier Weekly
May 20, 2021

AAHOA News
  
For many AAHOA Members, IRC Section 1031 (Like-Kind Exchange) provides an efficient and unique way to grow their businesses and bring jobs into their communities. These exchanges allow small-business owners to transition into investments that more efficiently meet their needs while also investing in their local communities and providing good paying jobs to people who need them. There is a proposal in the Biden administration’s American Families Plan that would put a $500,000 limit on 1031 transactions. This limit would be a hardship for struggling hoteliers. If you have executed a 1031 Like-Kind Exchange, please take our survey and share your story, then send a letter to Congress urging them to preserve this vital tool.
  
The labor shortage is one of the biggest obstacles hoteliers are currently facing. It's more than a shortage. It's a crisis. In AAHOA's conversations with law and policy makers, we are often asked for ground-level data related to hiring and retention of employees. That's why it's critical that you fill out this short survey related to the labor shortage. It will take no more than three minutes to complete and will make a tremendous difference. The information collected will remain completely anonymous and will allow us to make the strongest possible case for the implementation of policies that will best support the continued recovery of our industry.
  
AAHOA Chairman Biran Patel joined AHLA President & CEO Chip Rogers as featured speakers at What’s Next for Real Estate and the Life Experience: The Road Ahead for U.S. Lodging earlier today. Hosted by CRE in partnership with AAHOA and AHLA and moderated by CRE President & CEO Daniel Lesser, the virtual event offered insights on what to expect on the commercial real estate front as the hospitality industry moves further down the road to recovery.
  
Friday, June 4 will be here before you know it and it marks the deadline for LIfetime Member registration and awards nominations leading up to AAHOACON21. Lifetime Members, you don't want to miss out on the chance to enjoy for FREE all the perks and benefits of the convention - the Block Party at Texas Live!, Super Bowl champion Troy Aikman as keynote speaker, unparalleled education sessions, and one of the largest Trade Show floors ever. Register today! Not a Lifetime Member? Upgrade today to take advantage of this benefit! June 4 also is the deadline to nominate yourself or a peer for going above and beyond the call of duty. You do not have to be an AAHOA Member to submit a nomination, so get yours in today.
United Insurance Agencies
Hilco Real Estate
Choice Hotels
Ascentium Capital , LLC
Events and Happenings
  
Spectrum Enterprise
Huddle House
AAHOA Education
  
The road to recovery runs through AAHOA, so we are bringing you a series of webcasts that will keep you informed and help determine next steps for your business as you bounce back from the COVID-19 pandemic. We have educated more than 50,000 attendees to date and feature more than 240 webcasts separated by category in our library. AAHOA makes these webcasts available to the industry, so share with those in your network, whether they're an AAHOA Member or not. 
  
In a Morning Consult survey, a whopping 72 percent of respondents said concerns about cleanliness and sanitization affect their decision on whether to stay in a hotel. AAHOA has partnered with P&G Professional to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of your property. This program is completely FREE and is available to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!
In the Market
  
Truist Securities (formerly SunTrust Robinson Humphrey) wrote, “On a 2-year run-rate, RevPAR was down 29.2% vs. down 30.2% in the prior week’s 2-year run-rate and within the -27% to -33% range we have seen for the past nine weeks. The positive storyline continues to be with leisure markets such as Florida and Hawaii seeing relatively superior transient leisure performance for May. Upscale RevPAR was +186.6% and -37.2% over 2 years; Upper Midscale was +160.2% and -21.0% over 2 years.”
 
For more, read the full report here, read the China and Italy reports here, and read the P&L analyzer here.
Howey & Associates
Hotel Fitness
Featured Club Blue Member
  
As North America’s leading hospitality procurement services provider, Avendra offers AAHOA Members competitive pricing from its 800+ supplier contracts. Earn huge savings on engineering, rooms operations, administrative, replacement FF&E, and more! Visit http://www.avendra.com or call 866-AVENDRA and start saving today!
Featured Platinum/Silver Member
  
PMC Commercial Trust offers conventional and SBA loan programs for the acquisition, refinancing, renovation and construction of businesses with commercial real estate throughout the country as principal lenders. PMC has been granted Preferred Lender (PLP) status from the SBA, which allows for a faster turn-around time at the SBA. Since the early 90’s PMC’s focus has been on the hospitality industry, assisting start up individuals as well as multi property owners in obtaining the financing that best fits their needs. Visit the website, then contact Kristi Lewis-Hodge to get started.
Featured Member Benefit
  
AAHOA has partnered with IWBI to support hoteliers in successfully getting back to business, strengthen pandemic recovery efforts, and reassure guests and staff alike with health and safety guidance and education. IWBI introduced the WELL Health-Safety Rating for Facility Operations and Management to help organizations get back to business with confidence. AAHOA Members save 25% on WELL Health-Safety Rating enrollment fees. Login to MyAAHOA.com and click on "International WELL Building Institute" in the vendor directory to obtain your discount code and enroll today! (Click the "See More" dropdown to access the code.)
Red Roof Inn
dormakaba, Inc.
Industry News
  
According to AAA's recently released Memorial Day holiday travel forecast, the country can likely expect to see 60% more travelers than last year, although that number counts nearly six million fewer than pre-pandemic levels.
(Source: AAA Photo credit)
  
As travelers step outside their homes in larger numbers, hotel occupancy rates are inching upward, with STR reporting that current levels are trending toward pre-pandemic levels.
(Source: CoStar Photo credit)
  
Wondering what the various reopening guidelines are across the country? Wonder no more, as you can find a state-by-state outline in this article.
(Source: Northstar Meetings Group Photo credit)
Alliance Laundry Systems-UniMac
Red Roof Inn
Today's Hotelier: In Case You Missed It

MAY ISSUE

The May 2021 issue is out now! In this edition, we explore the concept of security and what that means to hoteliers from physical, financial, and mental perspectives. We also take a look at the upcoming AAHOACON21.

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