| Archive | Subscribe | Send to a Friend | www.aahoa.com |
February 4, 2021
 AAHOA News
AAHOA is pleased to welcome Robert Stuckey as our new Vice President of Business Development. In addition to leading the department, Stuckey also will join AAHOA’s Executive Leadership Team. “We are excited to welcome Robert to AAHOA," AAHOA President & CEO Cecil P. Staton said. "He brings substantial experience to his position and a sound strategic vision for the association’s important business development work. ... I look forward to working with Robert in this new role.” Stuckey comes to AAHOA from Davidson Hotels, where he served as Director of Transitions and Brand Compliance. He also has worked for ShawContract and IHG. Stuckey is familiar with the association, having worked with AAHOA Members in his previous positions, guided ShawContract's Industry Partnership with AAHOA, and frequently attended AAHOA’s Conventions & Trade Shows.
The February 2021 issue of Today's Hotelier magazine is now available. In the cover story, Bruce Haase, President and CEO of Extended Stay America, takes an in-depth look at what steps brands can take to meet changing guest expectations in the face of the COVID-19 pandemic. AAHOA President & CEO Cecil P. Staton examines the prospects ahead for AAHOA in a Democrat-controlled federal government, and AAHOA Chairman Biran Patel explains why the national development and distribution of vaccines is a glimmer of light at the end of a long, trying period of darkness and difficulties.
Washington DC Area Regional Director Sandip Patel hosted "Navigating the Road to Recovery in a Post-COVID-19 World: A Conversation with Hyatt Hotels" on Thursday where the recovery of the hotel industry amidst a continuing pandemic was the top-of-mind topic in a discussion moderated by HotStats’ David Eisen. Hyatt leaders Jim Tierney, Melissa Masitto, and Brian Contreras, as well as Past Chair Mehul Patel of Newcrest Image and Steven Nicholas of Noble Investment Group shared their insight. If you missed it, you can watch the on-demand video.
AAHOA's virtual Certification in Hotel Industry Analytics (CHIA) is available once again, but space is extremely limited. The CHIA is the leading certification for industry professionals focused on analytics. Held in partnership with STR, AHLEI, and ICHRIE, this program teaches you how to read, understand, and interpret statistical hotel data to help you strategically set rates and make business decisions. The exam is a timed 90 minutes and will be administered Friday, March 26 through Monday, March 29 at 11:59 p.m. EDT. Registration is capped at the first 50 registrants and only members in good standing can participate. Our exclusive, heavily discounted, members-only rate is $199. Not a member? No problem! It's quick and easy to become one today to unlock this special rate and access countless other benefits. Register today to get your certification!
AAHOA is looking for motivated members who are ready and willing to help us achieve the goals laid out in our 2021-2023 Strategic Plan, "Three Years, One Vision: AAHOA's Strategic Vision for the Future.” Serving on the AAHOA Board of Directors provides a rewarding opportunity to help drive the strategic direction of a national association dedicated to advancing and protecting the interests of hotel owners. If you missed President & CEO Cecil P. Staton's Board Service Interest Meeting in December, you can watch the on-demand video to learn more about the strategic plan and what service on a national nonprofit board requires. The nomination period runs through June 7, and there are 12 open positions. For a list of open positions and eligibility requirements, check out AAHOA.com/2021candidates.
The Small Business Administration (SBA) has reopened the Paycheck Protection Program (PPP). All participating lenders have access to the program, so new PPP borrowers should submit your applications as soon as possible. If you have already exhausted your first PPP loan, the process for second draw is now available. We encourage all AAHOA Members seeking to participate in the PPP to contact your lenders if you have not already done so. Visit AAHOA's website for more information.
AAHOA in the News
Events and Happenings
AAHOA is hosting upcoming virtual events to share the latest updates for America’s hotel owners in various parts of the United States. Add these events to your calendar now.
AAHOA takes seriously our commitment to giving back to the communities our members serve. What better way to honor that commitment than with a fun-filled day of golf and networking, all in the support of worthwhile causes? AAHOA has released its 2021 Charity Golf Tournament shedule and registration is now open for the first two events, in April. Save the dates and join us on the greens for a masked, socially distanced, and safe day of golf as we tee off for charity. Registration is now open for our April events.
AAHOA Education
AAHOA is bringing you a series of COVID-19-related webcasts that will keep you informed and help determine next steps for your business. We have educated more than 50,000 hoteliers to date and feature more than 200 webcasts separated by category in our library. AAHOA makes these webcasts available to the industry, so share with those in your network, whether they're an AAHOA Member or not.
In a recent Morning Consult survey, a whopping 72 percent of respondents said concerns about cleanliness and sanitization affect their decision on whether to stay in a hotel. AAHOA has partnered with P&G Professional to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of your property. This program is completely FREE and is available to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!
In the Market
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Economy (-7.0%) was the relatively strongest chain scale for branded hotels; Upper Upscale was the weakest at -73.9%. Upscale (-54.9%) underperformed the industry average; Upper Midscale (-38.2%) outperformed. Last week’s STR results seemed pretty clean y/y although we noticed D.C. occupancy +7.5% on Sunday, which we believe could be related to the change of government/Inauguration/etc. Outside of that anomaly, we see relatively similar trends as earlier in the month for low-season January.”
Featured Club Blue Member
AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz to get started.
Featured Platinum/Silver Member
PMC Commercial Trust offers conventional and SBA loan programs for the acquisition, refinancing, renovation and construction of businesses with commercial real estate throughout the country as principal lenders. PMC has been granted Preferred Lender (PLP) status from the SBA, which allows for a faster turn-around time at the SBA. Since the early 90’s PMC’s focus has been on the hospitality industry, assisting start up individuals as well as multi property owners in obtaining the financing that best fits their needs. Visit the website, then contact Kristi Lewis-Hodge to get started.
Featured Member Benefit
AAHOA Members can receive monthly reports that track and compare the valuation levels, trading levels, and credit profile of each of the U.S. publicly traded Hotel C-Corps and Hotel Real Estate Investment Trusts. It includes pro forma adjustments for any announced acquisitions, dispositions, financings, and other corporate actions. All data is based on publicly available information, including equity research analyst estimates. Contact Jonathan Falik for more info.
Industry News
By continuing to evolve the services they offer, especially during a pandemic, hoteliers across the globe are finding opportunities for business growth during this prolonged downturn through special extended-stay packages with thoughtful amenities that can be scaled to properties of varying sizes. Here, several five-star properties offer insights that could be scaled down and adopted by smaller hotels.
(Source: Forbes.com Photo Credit)
Nearly a year after the beginning of the pandemic, how have guests' expectations evolved, and how can hoteliers adjust their services to better attract and cater to their audience? Spoiler alert: Hygiene and safety are at the top the list, and many guests are expecting a contactless experience that can only be achieved through the expanded use of new technologies.
(Source: CMSWire.com Photo Credit)
During a recent panel as part of the Hotel Optimization Part 3 Conference, participants (including AAHOA Treasurer Nishant (Neal) Patel) discussed the increasing importance of technology in improving the guest experience and potentially creating new revenue streams.
(Source: CoStar Photo Credit)
Today's Hotelier: In Case You Missed It
|
||||||||||||||||||||||||||||||||||||||
1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
|