Hotelier Weekly
June 18, 2020

AAHOA News
  
The U.S. Small Business Administration has reopened the Economic Injury Disaster Loan and EIDL Advance program portal to all eligible applicants. It was previously available only to agricultural businesses. AAHOA advocated on behalf of America’s hotel owners to open EIDL loans to small businesses. The EIDL program offers long-term, low-interest assistance for a small business or nonprofit. These loans can provide vital economic support to help alleviate temporary loss of revenue. EIDL assistance can be used to cover payroll and inventory, pay debt or fund other expenses. Additionally, the EIDL Advance will provide up to $10,000 ($1,000 per employee) of emergency economic relief to businesses that are currently experiencing temporary difficulties, and these emergency grants do not have to be repaid.
  
AAHOA Members, we need you to serve as an Ambassador. Ambassadors play a critical role in supporting AAHOA's activities in each region and are the engine for maintaining and continuously growing membership. They serve, promote, and nurture the association-member relationship through regional representation, networking, advocacy, membership growth, and more. When we need to get industry information out to our membership or gather hoteliers to talk about industry issues, Ambassadors help spread the word. Help AAHOA thrive in 2020 and beyond. Apply today.
  
Invisible disabilities like autism, PTSD, dementia, and other sensory processing disorders often get lost in the conversation of making a business accommodating to guests with disabilities. Is your business sensory friendly? Does your staff have the right tools and knowledge to create an inclusive experience for your guests with invisible disabilities? Sensory City is offering a 20% discount to the first 100 AAHOA Members to sign up for their Sensory Awareness Training, which will certify them immediately upon completion of the course. Use promo code AAHOA20 to sign up today.
  
In response to the negative effect the pandemic and economic downturn is having on many people's mental health, as well as the new barriers it has created for those already suffering from mental illness and substance abuse disorders, AAHOA has partnered with UnitedHealth Group to offer FREE access to several resources and hotlines for mental health, substance abuse, suicide prevention and more. The information and resources on the Health Resources page are available to AAHOA Members, their employees and their families. Visit the webpage and download the free resources guide
United Insurance Agencies
DISH Business
Allbridge
Ascentium Capital , LLC
Events and Happenings
  
AAHOA continues to host virtual events around the country. The virtual event series is designed to help hotel owners remain connected with AAHOA Officers, board members, staff and each other during the COVID-19 pandemic. Make plans to join us for this and other upcoming virtual events. You also can visit the virtual events archive to view past recordings in their entirety.
BDK America
AAHOA Education
  
In the wake of the impact of COVID-19 on the hospitality industry, AAHOA is bringing you a series of webcasts that will keep you informed and help determine next steps for your business. We have educated more than 20,000 hoteliers to date and feature more than 110 webcasts separated by category in our library. AAHOA is making these webcasts available to the industry, so be sure to share with those in your network, whether they're an AAHOA Member or not. 
 
Upcoming Webcasts:
In the Market
  
SunTrust Robinson Humphrey reports, “Economy (-29.9%) was the relatively strongest chain scale for branded hotels; Upper Upscale was the weakest at -81.6%. Upscale (-68.5%) underperformed the industry average; Upper Midscale (-56.4%) outperformed. Two Top 25 markets stuck out as surprising relative outperformers: Phoenix and Tampa-St. Pete. Phoenix RevPAR y/y growth was -33.8%. However, for the first time in months that we can recall, ADR was actually up y/y in a Top 25 market (even though just for two days). Friday ADR was +4.6%; Saturday +3.9%. Occupancy was about -6% for the weekend. We suspect that demand was partly generated from locals and drive-to leisure, including staying at resorts and hotels in Scottsdale/Paradise Valley/North County. Important to note: this is low season normally for Phoenix and pent-up leisure demand could have played a factor staying in nice resorts at relatively affordable prices. A similar story can be said for Tampa-St. Pete, another market with an array of leisure-friendly and price-accommodating resorts and beachfront hotels. Weekly RevPAR growth was -46.8%. However, ADR growth was -4.4% on Friday and -6.4% on Saturday (occupancy was more negative, -25.2% and -24.2%, respectively). For both these markets and other states with rising COVID-19 cases, we will be very curious if relatively positive trends hold in the next several weeks.”
 
For more, read the full report here, read May's P&L analyzer here, and read the China and Italy reports here.
Symmons Industries, Inc.
Hotel Fitness
Featured Club Blue Member
  
AAHOA Members earn 5 percent of revenue back, reduce OTA fees, and improve your guest-review scores. Plus, get your own personal FREE AAHOA Member app that includes features such as SMS texting, GPS mapping, local-area content, push messaging, and more. This app will help drive more revenue and increase guest engagement at your property. Contact Troy (Email: ronan@zonetail.com) today to get started!
Featured Platinum/Silver Member
  
At Curve Hospitality, we combine creative design solutions with our ability to manufacture and deliver contract furnishings. Our experienced hospitality interior design team works closely with clients to turn their vision into a marketable commercial product. As a leading manufacturer of contract furnishings, our buying power and expertise translate into competitive pricing to our interior design hotel customers. Visit our website (https://curvehospitality.com/) today!
Featured Member Benefit
  
The members of AHIA specialize in hospitality industry legal issues and have a minimum of five years' experience for in-house counsel and 10 years' experience for outside counsel. All AHIA members are committed to promoting professionalism, continuing education, and improved communication, which creates a network of competent experienced attorneys committed to improving legal services throughout the hospitality industry. Access their nationwide directory to find a hospitality industry lawyer near you.
Spectrum Enterprise
Huddle House
Industry News
  
As the hospitality industry moves forward following the COVID-19 pandemic, hotel owners must begin creating plans to make significant changes to architecture and design in the future. Among those changes: open and outdoor conference spaces and touchless systems.
(Source: Business Insider. Photo Credit)
  
Because of the economic uncertainty created by COVID-19, many companies will be required to reinvent their current business model. It will be imperative for the hotel and hospitality industry to find workers who can adapt to rapid change.  
(Source: Hotel Management. Photo Credit)
  
The shutdown of hotels and subsequent travel restrictions throughout the United States have led to a significant economic downturn for the the hotel industry. But at least two industry CEOs believe early recovery trends are an excellent sign for hotels.
(Source: Yahoo Finance. Photo Credit)
Acculock Inc
Captain D's Inc.
Today's Hotelier: In Case You Missed It

JUNE ISSUE

The June 2020 issue of Today's Hotelier magazine is now available! In this issue, we continue to explore the impact of COVID-19 on America’s hotel owners. In the wake of the pandemic, AAHOA is bringing you the content that matters as we head toward recovery.

Featured Content

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