Hotelier Weekly
March 21, 2019
AAHOA Chairman Hitesh (HP) Patel will be a guest panelist at the 2019 Diversity & Inclusion Conference in Philadelphia on March 25-26. Hitesh will participate on the Minority Hotel Association President’s Roundtable panel at the event, a multi-industry and education summit dedicated to the exchange of insights and concepts about diversity and inclusion best practices. The goal is to provide a learning forum to discuss strategies that can influence corporate social responsibility and broaden cross-cultural understanding.
AAHOA Vice President for Government Affairs Chirag Shah will speak at the 31st annual Hunter Hotel Investment Conference in Atlanta March 20-22. Chirag will dig into labor/workforce, predatory litigation, short-term rentals, and other issues that directly affect hoteliers' bottom lines. The conference is designed specifically for hotel owners and investors, with a whole day dedicated to financing and raising equity. Industry financial experts will give tips for success and offer custom advice for your specific situation.
AAHOA on the Hill
AAHOA Interim President & CEO Rachel Humphrey will be a guest speaker at the 18th annual CHLA Lodging Industry Legislative Action Summit March 26 in Sacramento, where she will give an AAHOA update. The event will tackle critical issues facing our industry and explain how to effectively influence legislation. Active participation in legislative summits is crucial to promoting causes important to small business owners. Check the schedule for a Lobby Day in your area and register to attend. We need your voice to be heard.
A.H. Furnico, Inc.
BDK America
Events and Happenings
What have you missed? Young Professional Director Eastern Division Purvi Panwala spoke on the Tourism and Hotels Globally Empowering Women and Sustainable Development panel before the United Nations in New York City, AAHOA hosted a panel at the Boutique Design West Conference in L.A., we held Town Halls in several regions across the nation, and so much more! Check out the AAHOA Facebook page to view photos of our members doing great things!
Southwest Regional Director Imesh Vaidya and the Southwest Regional Ambassadors ushered in the 2019 Regional Conference slate with an event in Albuquerque on Tuesday. Chairman Hitesh (HP) Patel and Treasurer Biran Patel were on hand as Mayor Tim Keller and others addressed region-specific issues of importance. Also, 49 people received free Human Trafficking Awareness Training. To access free training for you and your staff, click here. Also, check the AAHOA website for a regional event in your area and plan to attend!
Join us for the Regional Conference closest to you for access to top vendors, incredible networking opportunities, and region-specific industry updates you won't see anywhere else. These events are open to all hotel owners, even if you're not already a member. Plus, Lifetime Members receive a free golf shirt for attending.
Town Halls are a great opportunity to build your professional network and to learn more about the AAHOA programs and resources available to help you strengthen every aspect of your business. These events are open to all hotel owners, even if you're not already a member. Check the schedule below and register to attend one in your area. Here are the events coming up soon: 
American Dryer Corporation
Natural Stone Gallery
AAHOA Education
Efficiency-as-a-service is a relatively new financing mechanism in which customers pay a provider for the service of energy savings. On this webinar, speakers will highlight a new efficiency-as-a-service toolkit and Better Buildings Financial Allies will share insights from the field. To attend, register here. The webinars occur monthly and provide information on a range of topics, as well as access to experts in the field of energy efficiency. View the complete schedule here.
In the Market
SunTrust Robinson Humphrey reports, “Upper Midscale and Economy (-0.2%) were the strongest chain scales for branded hotels; Luxury was the weakest at -3.8%. Midscale (-0.7%) also underperformed the industry average. In what has become a recent trend, RevPAR results have softened more measurably in part from the impact of supply growth (and in some markets a continued hard comp from the 2017 hurricanes but we see the hurricane headwind increasingly dissipating). All the chain scales were negative on occupancy except Economy (which was negative on rate). Luxury was a particular underperformer this week (click headline for detail) whereas Upper Midscale was unusually one of the relatively strongest chain scales (albeit flattish on RevPAR). We would not consider the chain scale relative out/underperformance to be a trend reversal given strong supply growth in Upper Midscale (the trends are still by and large better news for the C-corps who benefit from supply growth vs. the REITS that own hotels in particular in the select/focused-service space). We do not see the macro supply growth headwinds dissipating anytime soon.”
AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide access to comprehensive analysis of current economic and market metrics for the hospitality industry. STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.
Alliance Laundry Systems-UniMac
Spectrum Enterprise
Featured Club Blue Member
AAHOA Members, our central reservation system gives independent hoteliers the same exposure across GDS and online booking channels as all the major players. Plus, you’ll enjoy 24/7 personal service and the lowest fees available. Get exclusive pricing of $0 for a 1-year contract or $500 for a short-term contract. Also, get flat-fee pricing of $6/res + $6.49 source fee for GDS and $6/res for all other channels. Click here to learn more about this AAHOA Members-only opportunity!
Featured Platinum/Silver Member
Hospitality1 is a direct wholesaler with more than 20 years' experience in the hospitality industry. We customize the right solution for each individual hotel with our wide array of products from top manufacturers. AAHOA Members can get great deals on TVs, ice machines, microwaves and fridges, PTAC and ETAC units, and so much more! Contact us today through our website or by calling 888-523-8885. Don't miss out!
United Insurance Agencies
P&G Professional
Featured Member Benefit
AAHOA Members, earn 5 percent of revenue back, reduce OTA fees, and improve your guest-review scores. Plus, get your own personal FREE AAHOA Member app that includes features such as SMS texting, GPS mapping, local-area content, push messaging, and more. This app will help drive more revenue and increase guest engagement at your property. Contact Troy today to get started!
Industry News
As technology advances, so does the customer experience. Brands are looking to the changes in the customer journey to improve customer experiences in the hospitality and travel industry.
(Source: The Content Standard by Skyword)
For every social media marketing tip that exists, there are a handful of other reasons why this tactic may not work for a hotelier. All social media tips are not created equal, but here are some tips that are helpful specifically for hoteliers.
(Source: Forbes)
Attracting new guests is a hotel industry requirement, but it's easy to forget about the guests you already have. Here are some ways to turn your return customers into thrilled – or even delighted – return customers.
(Souce: Hotel Business)
IHG - InterContinental Hotels Group
Baywood Hotels
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Huddle House
Skytouch Technology


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