Hotelier Weekly
February 23, 2017
UPDATED: Calling all G6, Wyndham, Hyatt, Best Western, Choice, Red Roof, RLHC and La Quinta owners! These franchisors have agreed to offer a QA holiday for AAHOA member-owners who attend the 2017 AAHOA Convention & Trade Show, so contact the AAHOA office now to register your property and enjoy an inspections-free convention week! 
Over 800 hospitality owners, managers and students made the 2017 Converge on the Capitol with Texas Hotel & Lodging Association last week a smashing success. We spoke with nearly every single member of the Texas Senate and House about our top issues, making this one of the most successful state lobby days in AAHOA’s history. Thanks to all who made the trip to help AAHOA make a difference!
SVN Hotels
BDK America
AAHOA in the News
On Tuesday, February 21, the Florida House Appropriations Committee approved a measure that would significantly cut travel and tourism funding in the state. AAHOA is currently working closely with the Florida Restaurant and Lodging Association (FRLA) and other advocacy partners to oppose this harmful proposal. Florida members, click here to send a letter to your local elected officials in support of tourism!
Last week, AAHOA hosted its second small delegation meeting of the year in Washington, D.C. At this event, AAHOA members from Georgia and New Jersey convened for a full day of legislative meetings to discuss the importance of 1031 like-kind exchanges and the growing threat of ADA "drive-by" lawsuits. 
Events and Happenings
AAHOA will host its first workshop on how to develop a hotel next week, March 2–3, in Dallas. The workshop will be facilitated by longtime AAHOA member and educator Tarun Kapoor, who has been instrumental in the creation of many AAHOA member-owned management companies, including NewcrestImage, DKN, Paragon Hotel Company and many others. The workshop is now full. Check the AAHOA Events calendar for more information and to find out when the next workshop date is finalized! 
Here’s your chance to meet face-to-face with the 79th Legislative Assembly at the Oregon Restaurant & Lodging Association's Taste Oregon event, a hosted reception for industry members and Legislators. Register now to attend!

For a complete list of all planned town hall meetings,
visit AAHOA's Town Hall Event page.

Feb. 25
South Pacific Town Hall, San Bernardino, California

Feb. 27
Gulf Town Hall, Memphis, Tennessee
Mid South Town Hall, Sevierville, Tennessee
Southwest Town Hall, Salt Lake City, Utah

Feb. 28
Southeast Texas Town Hall, Houston, Texas
Mid South Town Hall, Bowling Green, Kentucky
South Central Texas Town Hall, San Marcos, Texas
Northwest Town Hall, Salem, Oregon

March 1
North Central Town Hall, Cincinnati, Ohio
Georgia Region Town Hall, Augusta, Georgia
Gulf Region Town Hall, Lafayette, Louisiana

March 2
Upper Midwest Town Hall, Bloomington, Minnesota
Georgia Region Town Hall, Savannah, Georgia
Mid South Town Hall, Lexington, Kentucky

March 3
Georgia Region Town Hall, Macon, Georgia

SBA Lending Depot, LLC
AAHOA Education
Tuesday, Feb. 28, 2–2:20 p.m. ET
Experts from Marcus & Millichap offer insight on the year ahead with in-depth analysis of the latest commercial property transactions, value trends, ADR, occupancy, RevPAR, supply and demand. 
Showtime Networks Inc.
Gerber Plumbing Fixtures, LLC
Featured Member Benefit
 ● Apply here 
 ● No annual fee 
 ● 1.5 points per dollar on any transaction 
 ● High-value credit limit
 ● Exclusively created for AAHOA 
Industry News
Jeff Higley, Hotel News Now
The integration of the Sheraton brand into Marriott International’s portfolio creates synergies, according to brand leader Brian McGuinness. And there is definitely room for improvement from the brand, according to president and CEO Arne Sorenson.
Deanna Ting, Skift
If you happen to tune in to watch the Academy Awards this Sunday, chances are you’ll catch Hyatt’s new ad campaign, "For a World of Understanding." Shot on location in Thailand, Morocco, and Spain the campaign shows a series of vignettes of travelers in those three cities, while Andra Day sings her own rendition of Burt Bacharach and Hal David’s iconic song, "What the World Needs Now is Love."
Danny King, Travel Weekly
Hilton CEO Christopher Nassetta said the economic policies considered by the Trump administration are likely to outweigh the effects of the potential fallout from President Donald Trump's attempts at travel restrictions. The head of the second-largest U.S. hotel company, behind Marriott International, also said Hilton could unveil a soft brand, the company's third, by the end of the year, and he added that the direct-booking campaign is pulling reservations away from OTAs and other intermediaries.
Today's Hotelier: In Case You Missed It
Nick Fortuna, Today’s Hotelier 
In the rapidly changing digital marketplace, hotels are faced with a difficult balancing act. They want to attract as many guests as possible but don’t want so many of those guests booking through third-party intermediaries that commissions really start to eat into revenue growth. An empty hotel room benefits no one, but relying too heavily on online travel agencies (OTAs) and metasearch websites for customers comes at a hefty cost.
Deepa Subramanian, Esq., Today’s Hotelier
As of Jan. 22, 2017, United States Citizenship and Immigration Services (USCIS) began requiring all employers to use a new version of Form I-9 for employment eligibility verification. The approved I-9 revisions include the addition of "smart" features for filling out the form as well content-based changes that add new fields and update the language found in others.
Larry Mogelonsky, Today’s Hotelier
Renovations can be lumped into two basic categories: light and complete. Determining which suits your current needs is a good first step. This article is dedicated to the light category, as it is the type of renovation program you will experience most often as well as the one that represents the best opportunity for immediate returns.


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