Hotelier Weekly
November 2, 2017
AAHOA News
In the coming months, AAHOA members will gain access to property and pipeline data from around the world. AAHOA recently partnered with Lodging Econometrics, a global lodging real estate intelligence company, to provide state and regional data to members on a regular basis. Members will also receive a discounted rate for additional, more granular reports. Stay tuned for more details.
 
  

Next week, board members Vipul Dayal, director at large, and Timesh "Timmy" Patel, south pacific regional director, will be speaking at the California Lodging Expo and Conference. The event is set to take place in Concord, Calif., on Nov. 6. Dayal will be moderating a general session – Lodging’s Changing Challenges – and Patel will give brief remarks during the industry luncheon about the industry and the role AAHOA plays. Learn more.

SVN Hotels
BDK America
Events and Happenings
  
AAHOA will host a Young Professionals Development Day at IHG headquarters next week. The one-day event has sold out but there is a waiting list available for those who would like to attend. This unique opportunity provides future hospitality leaders with an exclusive, insider-view of doing business with IHG. Some of the topics to be covered include the company’s history, hotel development and architecture, brand management and design, and the company’s future.
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
 
SBA Lending Depot, LLC
Supplyworks
AAHOA Education
  
AAHOA has partnered with Kalibri Labs to launch a new special report called: "Book Direct Campaigns: The Costs and Benefits of Loyalty." The study examines stays from May-December 2016 when most hotel chains had Book Direct campaigns in the marketplace. It analyzes two components: a transactional view of performance, cost and potential trade-down, and the longer-term upside or lifetime value of incremental loyalty members and how many recurring guests would need to be added for hotels to compensate for any upfront costs. The analysis demonstrated a net increase in revenue for over 80 percent of the hotels in the sample resulting from the loyalty membership campaign.

The four primary takeaways from the study include:
1. Consumer Behavior Drove Channel Shift in Favor of Brand.com
2. Net ADR of Brand.com Loyalty Rates Were Higher than Net ADR of OTA Rates
3. Results Reflected Net Positive Revenue Outcomes
4. Loyalty is a Powerful Driver of Demand and Growth is Strong

The study also highlights opportunities for hotel brands to continue to optimize the loyalty and affinity programs to ensure they secure a deep list of members and recurring guests, and so that the consumer benefits from a superior stay experience that closely aligns with their preferences. View this webinar with Kalibri Labs to learn more about the report. 


Thursday, Nov. 9, 2017, 1:00-1:25 p.m. EDT
Would you be surprised to learn that 93 percent of your ability to sell is not related to the words you speak? It’s all about developing trust with the customer. This webinar will discuss the philosophy of using the study of language and how communication and change can be used to impact the customer’s interaction with you.
 
In the Market
  
AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide access to comprehensive analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  


This report provides a close look at how the holiday and calendar shifts will impact weekly STR results.

STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.
Ferguson Enterprises
Gerber Plumbing Fixtures, LLC
Featured Club Blue Member
Featured Platinum/Silver Member
United Insurance Agencies
Aries/Conlon Capital
Featured Member Benefit

  • Discounted printer products
  • Free shipping
  • Free recycling label
For more information, contact Kyle Kurtz at 800-231-4553 or kkurtz@coasttocoast.com.

 

Industry News
  
Hotel News Now
Many hotel owners revamp the menu and decor to attract guests during autumn. Hotel owners are finding ways to sell out during fall by embracing Halloween, Thanksgiving and the beautiful fall foliage. Organizing seasonal activities just may be the key to making fall your busiest season.
  
Skift
A new report from Kalibri Labs looked at data analyzing direct booking campaigns. The direct booking campaigns encouraged customers to book direct and found that they generated more revenue for hotel owners. Find out why marketing the benefits of direct booking should be on the top of your list.
  
Hospitality.net
Revenue management trends are always evolving in the hotel industry. Factors such as profit management, direct bookings and use of data are only a few examples of what's driving revenue management for hotels. Learn about the popular revenue trends that can play a role in hotel success.
DIRECTV Hospitality / AT&T Business Solutions
Today's Hotelier: In Case You Missed It
  
Today’s travelers are changing, and hotel design is adapting to meet their needs. As new brands are launched, leaders are thoughtfully introducing new design concepts in response to new guest demands and demographics. From open-concept public spaces to a seamless check-in experience, use of color and designing with local flavor, brands are providing new experiences for guests and new options for owners. Here’s a look at how some of the industry’s newer brands are approaching design to create a new era of hotel experiences. 
Why should hotels have a blog? A blog provides helpful information to travelers making booking decisions. Plus, blog content also helps Google and other search engines find your website. Here’s why you should start writing and publishing.
 
  
Kiosks and mobile check-ins are all the craze right now in the hotel industry. So are chat bots and robot porters. But have hotel owners thought through the implications of this new technology? Hotels haven’t historically been known to be on the cutting edge of technology. But recently, a big push has come from all size properties – from large brands to small independents – to upgrade to the latest systems. 
Baywood Hotels
 

 

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