Hotelier Weekly
October 26, 2017
The Lodging Conference, a well-respected hotel industry event that brings together the world’s most influential owners, operators, presidents, CEOs and dealmakers to strategize about development, finance, franchising, management, construction, design, and operations, will take place next week, Oct. 30-Nov. 2. The conference focuses on providing attendees with generous opportunities to network and make deals, discuss issues and solve problems. AAHOA’s officers will be representing the owner’s perspective at the conference. 
  • Political Update – AAHOA President & CEO Chip Rogers 
  • A View from the C-Suite – AAHOA Chairman Bhavesh Patel 
  • Human Resources: Recruiting and Retaining Talent – AAHOA Vice Chairman Hitesh Patel
  • Hot Button Issues: Join the Conversation & Make a Different – Treasurer Jagruti Panwala
  • The Changing Landscape of Management and Franchise Agreements – Secretary Biran Patel
AAHOA President & CEO Chip Rogers will take to the main stage in Atlanta Nov. 2 during the 2017 Fall Regional Meeting hosted by The Econo Lodge Franchisees Association of America (ELFA). ELFA will host four fall meetings across the country through October and November to discuss topics including asset management and budgeting, succession planning, marketing and sales, and purchasing. The meetings give attendees an opportunity to meet with leading suppliers to learn more about the latest products and services.  
SVN Hotels
BDK America
AAHOA in the News

Hundreds of hotel industry professionals traveled to Washington, D.C., to participate in the 2017 Fall National Advocacy Conference (FNAC). Most of the meetings with congressional leaders are taking place today. FNAC is an opportunity for the association to build strong relationships and promote political and civic engagement with lawmakers on issues facing the hospitality industry. These meetings allow the association to more effectively represent the industry on Capitol Hill, and are a critical part of AAHOA’s mission to attain legislative and regulatory successes on behalf of hoteliers nationwide. 

Events and Happenings
AAHOA President and CEO Chip Rogers will give remarks on the main stage at the 2017 Best Western Annual Conference taking place in Nashville Nov. 7-10. AAHOA officers will also be on hand to participate in the Brand Alliance Meeting taking place on Nov. 9. Additionally, AAHOA will also host its Certified Hotel Owners (CHO) program during the event from noon until 5 p.m. Only those attending the conference are eligible to participate. A CHO satisfies the eight required continuing education credits needed by Best Western every three years. 
Prostitution is not a victimless crime. One Washington area hotel employee, who had taken a training course hosted by Businesses Ending Slavery and Trafficking, discovered this first hand. According to a recent news article featured by NBC KING 5 in Seattle, the training helped the employee identify the signs of human trafficking, which motivated her to inform her supervisor, who in turn called the police. The police arrested the young girl’s pimp, after which she eventually found her way home. 
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
SBA Lending Depot, LLC
AAHOA Education
Last year, AAHOA partnered with the University of Houston Conrad Hilton College of Hotel & Restaurant Management to create the AAHOA Student Assistantship & Scholarship Endowment. Hotel icon Conrad Hilton founded Hilton College in 1969; it has been consistently ranked among the top hospitality programs in the world. More than 80 percent of students have jobs lined up upon graduation. The endowment awarded six students $50,000, the maximum available each academic year. Get more details about scholarship eligibility
Monday, Oct. 30, 2017, 1:00-1:25 p.m. EDT
Join us to learn the results of the Kalibri Labs research on book direct campaigns. You will gain insight on strategies that will help you to get the most out of your own direct booking campaign.
Wednesday, Nov. 1, 2017, 2:00-2:25 p.m. EDT
Are you having trouble keeping up with the latest drive by litigation for ADA website accessibility? Frustrated that there aren't enforceable website accessibility regulations? Learn about trends in website litigation, best practices for enhancing the accessibility of your website, and what you can do to minimize your potential liability.  

In the Market
AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide members-only access to comprehensive analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  

This report provides a close look at how the holiday and calendar shifts will impact weekly STR results.

STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.

Ferguson Enterprises
Gerber Plumbing Fixtures, LLC
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Industry News
Tech Crunch
Hotel guests who prefer paying via mobile device may soon be able to pay with any saved payment card on file through Google’s "Pay with Google" option. The mobile-payment option "ties all these saved payment options together in a single interface, which app makers and retailers can then implement using only a few lines of code," Tech Crunch reports. Hotel companies, such as RLH Corporation, are exploring different ways to incorporate mobile pay into the hotel experience.
Hotel Management
The checklist is key to organization, because keeping track of what to do bolsters efficiency. This same principle applies to the hospitality industry. Developers who have hotel deals in the pipeline and want to close by the end of 2017 to take advantage of tax benefits must wade through endless documents, applications and other materials required to ensure a smooth, quick closing by year’s end. A checklist of what developers need and the questions they should ask will help guide the process to the finish line. Here are key items for the checklist to successfully close by the end of 2017.
Hotel News Now
Resort and facility fees are expected to reach a record high in U.S. hotels for 2017. However, some fees are decreasing, and hoteliers are adjusting to the changing environment of generating revenue through resort and facility fees. For some, that might mean increasing fees in certain areas.
DIRECTV Hospitality / AT&T Business Solutions
Today's Hotelier: In Case You Missed It
A nation-wide shift in law enforcement priorities is uncovering a dark world of human trafficking and exposing hotel owners to new risks. These changes are building momentum toward a perfect storm for hotel owners. Many hotel owners—from independent properties to luxury brands—have already found themselves hit with expensive lawsuits and unexpected property seizures.
What portion of your total occupancy is derived from group sales? For most operators, groups form the cornerstone in the development of the annual business plan as well as the foundation upon which other segments are added. They require fewer resources per guest to complete the booking, they are often easier to manage from a service standpoint and they can contribute more per average guest to ancillary revenue streams.
Usually the first question a hotel owner will ask is, "What size loan can I expect?" Non-recourse, non-traditional loans through firms such as Wall Street CMBS shops and life companies allow you to hedge your future market and rate risk, keep your personal balance sheet uncluttered and take cash out for any purpose. In order to offer up these attractive benefits, a lender will examine key metrics to determine the optimal combination of rate, term, proceeds, reserve requirements and cash out that will ensure your hotel’s cash flow can sufficiently cover the debt service throughout the life of the loan. Knowing your numbers upfront, or working with an experienced intermediary who knows how to leverage them in negotiations with the lender, can improve your results.
Baywood Hotels


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