Hotelier Weekly
October 5, 2017
AAHOA Treasurer Jagruti Panwala was recently selected as one of Hotel Management Magazine’s 30 Influential Women in Hospitality. A profile story of her is included in this month’s issue of the magazine. In an industry where the opposite sex still dominates leadership positions, the honorable distinction is not without merit. Women throughout the industry continue to slowly but steadily push the glass ceiling to new heights. Ms. Panwala is one clear example of that ambition. She credits her love of helping people, preparedness and being a good role model as motives for her success.
The last and final stop in the Hotel ROI series — the Queen City, Charlotte, N.C. — will take place next week on Wednesday, Oct. 11. The one-day conference is designed to give hotel industry professionals guidance and resources to help them minimize costs and maximize returns. Local market experts will focus on critical issues, like problems that could be eating into the bottom line, and provide usable data that will help drive profits upward. Use promo code AAHOA50 at registration to receive an immediate $50 discount, and a $50 gift card after you attend
More than 2,000 hotel owners, management company partners, Hilton leadership and experts are expected to attend the exclusive, invite-only Hilton Global Owners Conference next week. The conference will be held at the Hilton Anatole in Dallas, Oct. 10-12. The conference is a unique opportunity to network with Hilton leadership and other hotel owners from around the world, learn about new brands, and hear from industry experts about the future of the hospitality industry. Hilton President and CEO Chris Nassetta, former U.S. Secretary of State Condoleezza Rice and Malcolm Gladwell, an acclaimed staff writer for The New Yorker, are the featured keynote speakers for the now sold-out event.
SVN Hotels
BDK America
AAHOA in the News
The House Education and Workforce Committee voted to send the Save Local Business Act (H.R. 3441) to the House floor for a full vote. If passed and signed into law, the Save Local Business Act would reaffirm independence in small business ownership and operation. Read more here.

Wisconsin AAHOA members know that when all lodging businesses play by the same set of rules, competition thrives. This year, Gov. Scott Walker's budget included a provision that provided a level playing field with all lodging businesses, including short-term rentals such as Airbnb. The provision clarifies the need for commercial home rentals to provide safe lodging to guests and pay the same taxes as others renting accommodations to the public. Thanks to the advocacy efforts of Wisconsin hoteliers, Gov. Walker signed the short-term rental budget provision into law.
In Connecticut, the legislature considered a budget that would raise the occupancy tax to 16.75 percent. According to a recent study by industry leader HVS Convention, Sports and Entertainment, Connecticut already has the highest statewide occupancy tax in the nation. Connecticut hoteliers shared their concern about the occupancy tax increase, and the proposed budget failed to pass. Read the full story.
Events and Happenings
Businesses Ending Slavery & Trafficking (BEST) will hold a continuing legal education course on the risks that sex trafficking and buying pose to employers. Attendees will learn the latest information about human trafficking, how to advise on risk exposure, and recommended best practices to mitigate risks. The class will be held in-person in Seattle, Wash., and online on Nov. 8 from 1:00 p.m. – 4:45 p.m. Register today.
From March 27-30, thousands of hotel industry professionals and vendors will convene to make the types of connections that maximize business potential. If you have not already registered for #AAHOACON18, now is the time. Members who register between now and Dec. 1, 2017, will be entered to win a four-night stay in National Harbor during the AAHOA Convention — and lock in early-bird pricing at the same time.
There is still time to register for the free Central Midwest Regional Conference & Trade Show, which will be held at the Westin Kansas City at Crown Center in Kansas City, Mo., on Oct. 10. Expect more than 70 hotel and hospitality vendors, an excellent opportunity to network, wine and dine, and two quick-fire, info-packed education sessions. As a special incentive, lifetime members who attend will receive a free Nike golf shirt.
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
SBA Lending Depot, LLC
AAHOA Education
Hotel professionals seeking to earn their certification in hotel industry analytics got a chance to do so earlier this week courtesy of a new partnership between AAHOA, the American Hotel & Lodging Educational Institute, the International Council on Hotel, Restaurant and Institutional Education, and STR. The exclusive training program, which leads to Certification in Hotel Industry Analytics (CHIA), was held in Little Rock, Ark., at the Holiday Inn Little Rock Conference Center. With the conclusion of this first-standalone event, the CHIA program graduated just under 100 participants this year. CHIA is primarily geared toward hotel owners, revenue managers, general managers and research professionals. It is the only hotel-related certificate program for industry professionals focused on analytics. Core content areas include: hotel industry analytical foundations, hotel math fundamentals, property level benchmarking (STAR Reports) and hotel industry performance reports.
Thursday, Oct. 9, 2017, 1:30-1:55 p.m. EDT
Have you noticed lately that the competition seems to be getting a lot of publicity for their hotels, restaurants, events and special announcements on TV, in print and online? Well, you can too. This webinar will give you the tools necessary to make headlines and stand out above the rest. Learn how to capture the media’s attention, promote your business, and get featured in publications like The Wall Street Journal, Travel + Leisure, Conde Nast Traveler, The New York Times and others.
Wednesday, Oct. 11, 2017, 1:30-1:55 p.m. EDT
Avoid the mistakes many hoteliers make after spending millions on their hotel. Learn the 10 things you must do to right now to start seeing a return on your investment. Join hotelier and hospitality consultant Rupesh Patel as he shares strategies to showcase your hotel and boost visibility. 
Thursday, Oct. 12, 2017, 1:00-1:25 p.m. EDT
Like it or not, consumers like to purchase products and services that are unique. Hotel owners and operators have to find ways to stand above the comp set. This webinar will guide you in ways to make the customer’s experience memorable without breaking the bank. 
Thursday, Oct. 12, 2017, 2:30-2:55 p.m. EDT
Is your newly-constructed hotel ready to be refinanced? This webinar will help you understand how to use a non-recourse bridge loan to free up your borrowing power, while giving your hotel time to ramp up. 
In the Market
AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide members-only access to comprehensive analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  

This report provides a close look at how the holiday and calendar shifts will impact weekly STR results.

STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.
Ferguson Enterprises
Gerber Plumbing Fixtures, LLC
Featured Club Blue Member
Featured Platinum/Silver Member
United Insurance Agencies
Aries/Conlon Capital
Featured Member Benefit

For more information, call 800-636-2377 or visit


Industry News

The recent attack in Las Vegas can lead to a shift in security practices at hotels and open-air events. Labeled as the deadliest shooting in the U.S., the shots were fired from a hotel room on the 32nd floor, and experts weigh in on how this incident can affect hotel security practices.


Hotel News Now
With technology advancing each day, revolutionizing the way guests charge handheld devices like smartphones and tablets in guestrooms can be a major plus for both guests and hotel owners. A technology expert shares his insight on how wireless charging will soon become too popular for hotel owners to ignore.


Given the hotel industry’s increasing focus on sustainability, these ideas could soon become a reality. That’s especially true for developers looking to build projects that are eco-friendly and increasingly design forward.

DIRECTV Hospitality / AT&T Business Solutions
Today's Hotelier: In Case You Missed It
Al Patel’s father purchased his first motel in 1975, and a family business was born. The 23-room property located in rural Maryland was more than just an introduction to the hotel industry for Patel. It became a way of life when the family moved into the motel when Patel was just 5 years old.
Trend researchers have historically divided travelers into two buying categories: business and leisure. Hotel brands often market to families taking kid-friendly vacations or professional travelers looking for a space to get work done. However, the growth of the millennial traveler means that it’s time to switch gears when reaching potential guests. 
In the world of non-traditional and non-community bank financing, it’s all about balance. Because the capital is market-based, a lender’s term sheet will reflect the combination of interest rate, loan proceeds, term and reserves that is necessary to ensure the property’s cash flow will cover the debt payments for the life of the loan. If something upsets this equilibrium mid-transaction, the lender may need to adjust the terms to recalibrate the loan’s profitability and credit risk profile. There’s no free lunch. If the information changes during the due diligence from the time the deal started, terms might also have to change to reflect the changes.
Baywood Hotels


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