Hotelier Weekly
September 14, 2017
Last week, AAHOA President & CEO Chip Rogers issued a statement in reaction to the president’s address on tax reform. "The patience of the American people has run out. Tax relief and reform must happen now. Three decades of special interest handouts and complexities have left America’s job creators at a competitive disadvantage when compared to the rest of the world. Americans deserve a tax code that rewards investment, innovation and hard work." Read the full statement
Patrick Pacious marked his first day as president and chief executive officer of Choice Hotels International, Inc., one of the world's largest hotel companies, by signing franchise agreements with long-time Choice franchisee Jayesh (Jay) Patel for a new Cambria Hotels property in Nashville, Tenn., and a Comfort Inn & Suites hotel in New Orleans. Patel is a long-standing member of AAHOA who has owned Choice branded properties for almost 20 years. The Cambria marks his first upscale hotel with the company. 
The September "Women in Lodging" issue of LODGING Magazine features 21 women who are making their mark in the hospitality industry and leading the way for others to enter. AAHOA Treasurer Jagruti Panwala is one of the women featured in this article. Chip Rogers, AAHOA president and CEO, was also recently featured in the news. He discusses tax reform in a column for the Global Hotel Network. Access to the article requires a subscription.
SVN Hotels
AAHOA in the News
Chip Rogers, AAHOA president and CEO, recently wrote an op-ed for The Hill that a bill to stop drive-by lawsuits will strengthen the Americans with Disabilities Act and protect small businesses. "Drive-by lawsuits have reached epidemic proportions ... To curb the abuse of the ADA, a bipartisan group of lawmakers on Capitol Hill have sponsored a simple yet critical fix." Read the op-ed. 
The expanded joint employer doctrine that threatens to harm the franchising system was the subject of a congressional hearing this week. A bipartisan bill, the Save Local Business Act, would reverse the joint employer decision from 2015 and restore the traditional standard. Send an email today to urge your local congressional leader to support and sponsor the bill
The Fall National Advocacy Conference will take place Oct. 24-25 at the Willard InterContinental Hotel in Washington. This event gives members the opportunity to meet face-to-face with lawmakers and decision makers in our nation’s capital, to discuss the legislative and regulatory concerns affecting the hospitality industry. Register today
Events and Happenings
The 2017 Women Hoteliers Conference kicks off tomorrow at the Embassy Suites by Hilton in Anaheim, Calif. The event has been updated this year with more education sessions, interactive activities that will help attendees apply what they’re learning and lots of networking opportunities. Seats are still available. Register today.  

Over the past couple weeks, many AAHOA members across the U.S. have stepped up to assist and serve others during Hurricanes Harvey and Irma. AAHOA member Rick (Shirish) Patel, owner of Baymont Inn & Suites in Florence, Ala., supplied lunch and dinner from Friday until Wednesday at no charge to Florida evacuees, serving nearly 200 people per day. The franchisee also provided much needed supplies for those in need including diapers, laundry detergent, over-the-counter medication, toiletries and other personal items. View pictures taken throughout the week at the Baymont.
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
SBA Lending Depot, LLC
AAHOA Education
This fall AAHOA will host a two-day, intensive workshop designed to guide, assist and prepare hoteliers in their efforts to find and obtain financing for their hotel projects. Expert speakers will provide an in-depth look at the different types of financing available, how to build a financial profile and best practices on seeking out an approval. The event is slated to take place Nov. 29-30 in Orlando at the Rosen Centre. Seating is limited to the first 100 registrants. Save your spot today
Thursday, Sept. 14, 2017, 2:30-3:15 p.m. EDT
Cultural competence refers to an ability to successfully negotiate cross-cultural differences in order to accomplish practical goals. Join Seema Jain, director of multicultural affairs at Marriott International, and learn how enhancing cultural competence can positively impact the customer's experience and drive the bottom line.  
Tuesday, Sept. 19, 2017, 1:00-1:25 p.m. EDT
In the not-too-distant past, adequate security meant installing locks on doors, safes in rooms and surveillance cameras. However, the threat that occupies the minds of many of today's hotel guests is the security of their personal information and the protection of their privacy. Beyond obligations of maintaining compliance to industry standards and governmental regulations, hotel guests demand information security and data privacy. This webinar introduces the basic steps required to create a culture that adheres to protocol and will exceed guest expectations.
Tuesday, Sept. 19, 2017, 2:00-2:25 p.m. EDT
Once a potential guest arrives on your website, give them every reason to check rates and ultimately complete a reservation. Hear four best practices to help drive conversions and learn the one thing that only you can offer to secure business that the OTAs cannot.
Thursday, Sept. 21, 2017, 1:00-1:25 p.m. EDT
Flashy new tools and measurements along with their accompanying colorful dashboards abound in the world of cybersecurity. For hotel owners, the challenge lies in knowing what measurements are accurate indicators of risk and/or vulnerability and which are the most cost effective for your needs. This webinar introduces the basic tools required to safeguard sensitive guest data and gain visibility into risk.

In the Market
AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide members-only access to comprehensive analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  

This report provides a close look at how the holiday and calendar shifts will impact weekly STR results.

STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.

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Gerber Plumbing Fixtures, LLC
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Industry News
Hotel Management
Going independent is not an easy decision for branded hotels. Before booting a brand, hotel owners need to consider why they want to go independent, and whether it will pay off in the long run.
Hotel News Now
As part of their stay, hotel guests expect a substantial breakfast, which has come a long way from coffee and donuts. Free breakfast has been offered to guests at select-service and extended-stay hotels for more than 30 years, and consumer surveys show not only is it an expected part of a hotel stay for leisure guests, but also increasingly for business travelers.
Hotel Management
Hotel art enhances the entire brand's image. Artwork can become an integral part of the guest experience when used properly, enhancing not just the design narrative, but the entire brand image.
DIRECTV Hospitality / AT&T Business Solutions
Today's Hotelier: In Case You Missed It
Some are green certified or rated, some are not, but the list of U.S. lodging establishments worthy of having their sustainability stories told is in the thousands. The properties range from the largest casino hotels in Las Vegas to the smallest "mom and pop" B&Bs. 
Anna Bogler joined RLHC in April 2017 as director of Interior Design. Her specialty is placemaking: investing in intentional programming, spatial planning, and design elements that evoke emotion and a unique human experience specific to the user to foster connection in a space. Today’s Hotelier recently talked with Bogler about the relaunch and rebranding of the Signature Inn.
One way hotel properties can address sustainability is by earning Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council (USGBC), the national standard-bearer for green building leadership. The council has set criteria to earn certification through hotel design, construction or renovation and operational practices.
Baywood Hotels


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