Hotelier Weekly
August 17, 2017
There is still time to pre-register for the free Northwest Regional Conference & Trade Show, which will be held at the Holiday Inn Portland Airport & Columbia Conference in Portland, Ore., on Aug. 22. Expect more than 60 hotel and hospitality vendors, an excellent opportunity to network, and two quick-fire, info-packed education sessions. At 2 p.m., Conquering the Internet Journey will hone in on what potential customers are doing online and how hoteliers can take advantage of technology to increase occupancy rates. Immediately following, Implement HR Strategies Today, Avoid Costly Claims Tomorrow, will provide attendees with human resources best practices for hiring and retaining associates. As a special incentive, lifetime members who attend will receive a free Nike golf shirt. Dinner will be served; register today!
The General Services Administration (GSA) recently released federal per diem rates for fiscal year 2018 that will become effective Oct. 1, 2017. The standard continental United States (CONUS) rate increased from $91 per night for lodging to $93. Federal per diem rates, which establish the maximum amount government travelers may pay for hotel rooms, are established each year based on actual market data compiled and provided by STR. The GSA Per Diem tool provides location-specific information and calculates trip allowances.
SVN Hotels
BDK America
AAHOA in the News
On Tuesday, Congressman Henry Cuellar (TX-28) sat down for a small business roundtable with AAHOA members and took a back-of-the-house tour of Raj Patel's Best Western Plus in Pleasanton, Texas. Cuellar has long supported many of AAHOA’s top legislative priorities and recently helped introduce the Save Local Business Act in the U.S. House of Representatives.
U.S. Department of Labor Secretary Alexander Acosta recently asked AAHOA members to complete this brief one-minute survey so the department can better understand labor and workforce issues hoteliers face. Your voice matters; submit a response today.
Last week, AAHOA PAC contributors dialed in for a special, members-only teleconference town hall with Congressman Tom Rice (SC-7). Rice, who sits on the powerful House Ways and Means Committee, discussed the prospect of comprehensive tax reform and the importance of preserving 1031 like-kind exchanges. 
Events and Happenings
Hundreds of hotel industry professionals from around the country made their way into Nashville for the 2017 Hotel Data Conference last week. AAHOA Chairman Bhavesh Patel and Vice Chairman Hitesh (HP) Patel participated in two-panel discussion sessions during the event, where they provided expert insight on the cost of loyalty programs and the future of revenue management (respectively). The Hotel Data Conference is designed to give industry professionals an opportunity to listen and learn from 100+ hospitality execs on ways to analyze and use data to improve hotel performance. This year, Frits van Paasschen, former CEO of Starwood Hotels & Resorts, (pictured with Chairman Patel) was among those speakers. The next HDC will be held Aug. 15-17, 2018, at the Omni Nashville Hotel.
Planning to attend the 2017 Women Hoteliers Conference in September? If so, take advantage of discounted room rates by booking your stay today. The discounted rate ends Friday, Sept. 19. The conference, which is slated to take place Sept. 15-16 at the Embassy Suites by Hilton in Anaheim, Calif., has been updated this year with more education sessions, interactive activities, and lots of networking opportunities. Register today to reserve your spot. 
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
SBA Lending Depot, LLC
AAHOA Education
Tuesday, Aug. 21, 2017, 1:00-1:25 p.m. EDT
Changing legislation spotlights the need for hotel owners to stay informed and compliant with current regulations affecting immigration. This webinar will provide an overview of existing and proposed immigration legislation to help hotel owners better understand how to remain compliant while protecting their employees.
Tuesday, Aug. 22, 2017, 3:30-4:00 p.m. EDT
Looking to get a better understanding of how to report revenue and expenses? Join us for the Uniform System of Accounts for the Lodging Industry (USALI) Part 2. Attendees will get a more in-depth review of USALI revenue and expense categories, guidance on the implementation of the USALI and answers to frequently asked questions.
Wednesday, Aug. 23, 2017, 3:00-3:25 p.m. EDT
When you turn on the TV, you usually see headlines about the current Administration and Congress. However, in our current political climate, it has never been more important to engage with state and local lawmakers to ensure they understand the issues impacting your business. This how-to webinar will teach you the basics to build relationships with your local lawmakers and become a leader in your community.
Wednesday, Aug. 24, 2017, 1:00-1:25 p.m. EDT
Extended stay hotels are one of the industry’s hottest segments. Learn how this segment began, who the average guest is and what they expect. Even if you are not an extended stay property, this webinar will give you insight into what these guests require and provide ideas that you can do to bring them through your front door. 
In the Market

Check In the Market Today each week for a comprehensive summary and analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  

The data is provided courtesy of SunTrust Robinson Humphrey (STRH), a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.
Ferguson Enterprises
Gerber Plumbing Fixtures, LLC
Featured Club Blue Member


Featured Platinum/Silver Member



Skytouch Technology
Aries/Conlon Capital
Featured Member Benefit
• $7 flat online booking for AAHOA member hotels
• Pay according to your budget
• Control your offer and how long offer will be valid

Contact Inder Sharma at for additional details. 
Industry News
By Brendan Manley, Hotel News Now
While the venerable swimming pool remains a staple amenity in countless hotels worldwide, a growing number of hoteliers are now rethinking their properties’ aquatic offerings in response to expensive regulatory measures and lofty equipment costs. Hotel pools are also being abandoned to put that premium space to a better use that yields greater returns.
By Deanna Ting, Skift
Most major hotel company CEOs say their direct booking pushes are working, but they’re candid about also maintaining ties with major online travel agencies like Expedia and Hilton CEO Christopher Nassetta, when asked about the looming threat of Airbnb and short-term rentals recently, said he actually thinks Airbnb appears to be becoming more like an online travel agency (OTA) and that’s actually a "good thing" for hotels because it forces the other companies like Expedia and to be more competitive.
By Nancy Trejos, USA TODAY
Traditional room service is becoming a service fewer travelers are demanding. Instead, they are looking to be able to order food the way they do at home. And hotels are responding by forming partnerships with food-delivery services such as Peapod and Grubhub.
Adam's Auction & Real Estate Services, Inc.
Today's Hotelier: In Case You Missed It
By Andrew Gould, Today's Hotelier
To consumers, hotels are symbols of convenience. If you travel 500 miles for a sporting event, you pay for a hotel room because it’s convenient. Does your hotel meeting space evoke that same feeling of convenience from business professionals? The answer most likely depends on the technology in your meeting spaces.
By Alicia Hoisington, Today's Hotelier
Word of mouth is a great way to secure business that can turn into loyalty. But today, word of mouth is amplified by strangers sharing information online. The good, bad and the in-between merge to form a property’s reputation – and hoteliers need to know how to protect that reputation if it’s great or fix it if it’s not so great. By protecting the hotel’s reputation, hoteliers can protect their profits.
By Larry Mogelonsky, MBA, P.Eng., Today’s Hotelier
Nowadays, hoteliers are so inundated with technology that the tasks of prioritization and selection have become far more than just daunting; research and procurement are practically a job title unto themselves! With this in mind, simplify your journey by defining hospitality technology according to these four distinct pillars. While each pillar interconnects with the others in various forms, breaking them down into silos will help you weigh the financials as well as ensure that no single area goes overlooked for too long.
Baywood Hotels


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