Hotelier Weekly
August 10, 2017
Hotel ROI is a fast-paced education series built to inform, inspire and provide actionable insight that hoteliers can take and apply to their businesses right away. Hotel ROI takes on the Windy City and surrounding area at the Wyndham Grand Chicago Riverfront today. Local market experts will focus on critical issues, like problems that could be eating into your bottom line, and provide usable data that will help you drive profits upward. The next Hotel ROI event will take place in Pittsburgh on Sept. 14, which will be followed by three others: Atlanta on Sept. 27, Baltimore on Oct. 6, or Charlotte on Oct. 11.
In May, the Dept. of Energy’s Better Buildings Alliance selected AAHOA Treasurer Jagruti Panwala to sit on the Hospitality Steering Committee, representing AAHOA’s 16,000+ members. Through BBA, AAHOA will work with the DOE to educate and encourage America’s hoteliers and others within the hospitality industry to reduce their energy consumption. This month the committee finalized its priorities for fiscal year 2018, and will continue to work throughout the year to identify and validate high-impact technologies that produce significant energy savings.
In the next few weeks, AAHOA women will convene just minutes away from the happiest place on earth for the 2017 Women Hoteliers Conference. The event, which is slated to take place Sept. 15-16 at the Embassy Suites by Hilton in Anaheim, Calif., has been updated this year with more education sessions, interactive activities, such as creating a development plan, that will help attendees apply what they're learning throughout the day and lots of networking opportunities. Carl Winston, director of the School of Hospitality & Tourism Management at San Diego State University; Tammy Farley, CEO of Rainmaker Group, Inc.; Vinay Kumar, a career coach for TEOCO Corporation; and a full slate of other great speakers will be on-site to offer an insider perspective, personal insight and advice that can help participants take their business to the next level. Register today to reserve your spot.
SVN Hotels
BDK America
AAHOA in the News
AAHOA PAC contributors recently participated in a telephone town hall conference with Congressman Tom Rice (R-SC). On this exclusive call, Rep. Rice discussed the prospects of tax reform and other important issues facing Congress.
Secretary R. Alexander Acosta has asked AAHOA members to complete this quick one-minute multiple choice survey so that the department can better understand the labor and workforce issues hoteliers face.
Recently AAHOA members in Florence, Ala., fought against a 5 percent lodging tax increase proposal. After rigorous advocacy efforts, the Florence City Council voted against the tax proposal in a vote of 4 to 2. Many thanks to Hiran Patel and AAHOA’s Alabama hoteliers for their tremendous leadership.
Events and Happenings
The association will host two major charity golf tournaments near the end of this month. The 14th Annual Northwest Region Charity Golf Tournament and Auction will be held in Aloha, Ore., on Aug. 23 at the Reserve Vineyards & Golf Club. Money will be donated to the Make-A-Wish Foundation of Oregon, the Autism Society of Oregon and Businesses Ending Slavery and Trafficking (BEST). The 2017 Charlotte Shootout, which will be held in Charlotte, NC, Aug. 26-27 will be held at the Golf Club at Ballantyne. Money raised will be donated to several different local and national charities. These events offer AAHOA members an opportunity to network with peers while putting their time and resources to good use in the community. 
Get ready Oregon, Alabama and Georgia! An AAHOA regional meeting is coming to a city near you. The Northwest Regional Conference & Trade Show will take place Aug. 22 in Portland, Ore., at the Holiday Inn Portland Airport. Eric Cook of Mammoth HR will be the special guest speaker. Further down south, the Alabama Panhandle Regional Conference & Trade Show will take place Aug. 29 at the Embassy Suites in Birmingham. Regional Director Nitin Patel will be on hand to address and respond to questions about industry trends and member concerns. Following Alabama’s lead, the Georgia Regional Conference & Trade Show will take place Aug. 31 at the Westin Atlanta Perimeter. This regional meeting will feature a young professionals education session in addition to regular programming.
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
SBA Lending Depot, LLC
AAHOA Education
The AAHOA CHO program, the only hotel owner certification program offered in the U.S., is a nine-module course that provides a comprehensive overview on hotel ownership, strategic management and operations. The event will be held Aug. 14-Aug. 18. Register today.
Tuesday, Aug. 15, 2017, 1:30-1:55 p.m. EDT
How does social media impact your hotel? In today’s increasingly technological world, social media has become a powerful marketing tool for the travel and hospitality industries. During this webinar, learn why social media is essential, which social media platforms are most relevant, and how to create an effective social media strategy.
Tuesday, Aug. 15, 2017, 3:30-4:00 p.m. EDT
Looking to get a better understanding of how to report revenue and expenses? Join us for the Uniform System of Accounts for the Lodging Industry (USALI). During Part 1, attendees will learn how USALI was developed, be given an overview of the USALI revenue and expense categories, and gain a better understanding of the impact USALI has on hotel owners and operators. Register for Part 2 for additional guidance.
Wednesday, Aug. 16, 2017, 1:30-1:55 p.m. EDT
How does a hotel survive in this voice-driven, highly mobile world? How do you compete with OTAs spending billions in advertising to drive traffic to their sites? Gain a better understanding of how modern technologies can be applied to website development and design to help meet these challenges head on.
In the Market

Check In the Market Today each week for a comprehensive summary and analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  

The data is provided courtesy of SunTrust Robinson Humphrey (STRH), a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.

Ferguson Enterprises
Gerber Plumbing Fixtures, LLC
Featured Club Blue Member
Featured Platinum/Silver Member
Skytouch Technology
Aries/Conlon Capital
Featured Member Benefit

• Cooler of Choice Program for AAHOA members
• Free snack displays 
• Free $200 credit toward products and services
Contact Kuntesh Chokshi at for additional details.
Industry News
By Danielle Hess, Hotel News Now
As technology continues to evolve, what brand loyalty members want has become more sophisticated. Sources said a fast, free Wi-Fi connection is still a top expectation.
By Patrick Whyte, Skift
InterContinental’s new CEO Keith Barr seems happy — for now — to carry on with the work done by his predecessor. While rivals have explored other areas, IHG keeps doing the same thing, although it is developing a new midscale brand. Only time will tell which strategy is right.
By Roger Yu, USA Today
Marriott International is joining hands with China's largest e-commerce operator. The American hotel giant said Monday it has formed a joint venture with Alibaba Group Holding to sell online travel bookings and loyalty program deals in China, an expansion tactic to draw more customers in the booming Asian market.
Alamo Drafthouse Cinema
Adam's Auction & Real Estate Services, Inc.
Today's Hotelier: In Case You Missed It
By Chip Rogers, AAHOA President & CEO
In the May edition of Today’s Hotelier, Brian Kaissi wrote for the government affairs column about the "tweet that tanked tourism." Popular Miami rapper Pitbull unwittingly launched Visit Florida, the Sunshine State’s tourism promotion entity, into controversy by tweeting about his $1 million contract with them.
By Dr. Travis Bradberry, Today’s Hotelier
Gallup research shows that 70 percent of employee motivation is influenced by managers. In other words, employees don’t leave jobs; they leave managers.It’s scary to consider just how prevalent a lack of motivation is. In fact, Gallup research shows that 70 percent of employees consider themselves disengaged at work. Organizations know how important it is to have motivated, engaged employees, but most fail to hold managers accountable for making it happen. And when they don’t, the bottom line suffers.
Larry Mogelonsky, Today’s Hotelier
There is only one aspect of your property that you absolutely cannot change – your physical address. Renovate, replace staff, add new operations, re-flag or re-brand, it makes no difference; you are where you are! Your location is uniquely yours, so why not make the most of it? When a guest arrives – especially for the first time – they rarely have the in-depth knowledge of your neighborhood to go about on their own without any guidance. While nowadays there are numerous online resources that can give visitors a broad overview, your guests will nevertheless want your help in discovering what truly makes your area special.
Baywood Hotels


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