Amber Wojcek and Heather Williams, Today’s Hotelier
Sometimes the idea of posting new and fresh content to your business’ social media pages can seem daunting, and trying to come up with relevant content over and over can get exhausting. And having to do so multiple times a week, or even multiple times a day, can seem repetitive. But, social media as a tool to market and promote your hotel doesn’t have to be daunting, exhausting or repetitive. You just have to have the right approach to keep your content exciting and engaging.
Robert Hernandez, Today’s Hotelier
In 2004, TripAdvisor, HomeAway and dozens of OTAs launched to capture the new opportunities in travel that became available in a market flush with cheap commercial and consumer capital. That perfect storm led to the explosion of the newest profession in the hospitality industry – the hotel revenue manager (RM). Their role, primarily, was to take advantage of expanding opportunities in a growing market by getting the property well-distributed through a complex web of channels that were all doing well.