Hotelier Weekly
January 11, 2024
AAHOA News
  
Today, Thursday, January 11, is National Human Trafficking Awareness Day, or #WearBlueDay.
 
AAHOA remains steadfast in its commitment to promoting awareness and educating our community on how to recognize and report suspected instances of human trafficking.
 
The global statistics on human trafficking are alarming, with an estimated 25 million to 40 million victims worldwide and approximately 50,000 new victims brought into the U.S. each year. The ongoing challenges of the COVID-19 pandemic have only intensified the vulnerability of at-risk populations.
 
Today for #WearBlueDay, we urge each member of our community to participate in this visible stand against human trafficking. Wearing blue is not just symbolic; it is a tangible demonstration of our collective commitment to eradicating this crime.
 
In our ongoing efforts to combat human trafficking, AAHOA offers BEST Inhospitable to Human Trafficking Training, Sponsored by AAHOA. This comprehensive, completely digital training is available free of charge to all AAHOA Members and their employees. By getting trained today, you are not only saving lives but also protecting your business.
 
To further amplify our commitment, take a look at this special video now available to watch on AAHOA's YouTube channel. This video highlights the importance of #WearBlueDay and showcases the efforts of our community in the ongoing fight against this issue.
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AAHOACON24 is just 81 days away, and the excitement continues to build the closer we get! The Superbowl of the hospitality industry is taking place April 2-5 in Orlando, FL, and we don’t want you to miss out on the most electrifying event of the year.
 
With the largest trade show in the industry, exceptional keynote speakers, world-class educational offerings, and networking opportunities unlike any other, we’re preparing to take Orlando by storm. It's not just a get-together; it's a reunion of old pals and the chance to make a wave of new ones.
 
Furthermore, below are a few highlights and fun activities that we have at ICON Park, the location of the AAHOACON24 Block Party, that are FREE to all those who attend:
 
 
Take a look at the Important Deadlines page on the official AAHOACON24 website so you can mark your calendars and ensure you don’t miss anything!
 
Register today to secure your spot at the most unforgettable event in hospitality.
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Join us in the vibrant city of New Orleans for the launch of AAHOA's newest and most exciting initiative, Helping Young Professionals Evolve (HYPE), hosted at Harrah's. This groundbreaking event marks the inception of a platform dedicated to empowering and nurturing the next generation of professionals in the hospitality industry.
 
Led by the dynamic duo of Dylan Patel and Tanmay Patel, the Young Professionals Director and esteemed members of the YP Committee, this inaugural event promises an immersive experience designed to elevate, educate, and empower young professionals in the field.
 
Prepare to be inspired as HYPE sets the stage for growth, learning, and invaluable networking opportunities, all against the backdrop of the vibrant city of New Orleans. Don't miss this chance to be a part of history in the making and chart your course toward a successful career in the hospitality industry with HYPE at Harrah's in New Orleans!
 
This event is FREE for AAHOA Lifetime and Annual Members! Click here to register! (Please login to your AAHOA account for your complimentary registration.)
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AAHOA is pleased to announce a preferred partner arrangement with Apogee Travel, which markets unused hotel rooms through charities.
 
This revolutionary model results in new guests, lower commissions, and improved hotel profitability by empowering both guests and AAHOA members to support charities they feel passionate about.

AAHOA has negotiated preferred member pricing, and commissions are locked at 8% for 10 years for a limited number of properties – act now to lower your OTA commissions! The nationwide launch of Apogee is scheduled for Spring 2024.

To join AAHOA in supporting AAHOA Silver Industry Partner Apogee Travel, visit the AAHOA Partners Portal online or email info@apogeetravel.com.
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Lead Designs LLC
Ajmera Law Group
Featured Content
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Red Roof Inn
Charter Communications Operating, LLC
Member Testimonial
The energy, and atmosphere, this event is spectacular…like people came in super early to start setting up. The attendees came in to check it out, and we're making new friends, new people, new clients, new connections, and I think it's just gonna get better as the day goes on and as the week progresses.

-Sean Kumar, Marcus and Millichap Hotel Broker at AAHOACON23

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Hotel Equities
Hilco Real Estate
Featured Club Blue Member
  
AAHOA Members get up to 25 percent off ADP payroll and tax compliance services. Companies with fewer than 50 employees get the first month free and no set-up fees! ADP serves 585,000 clients from the smallest, to the largest businesses worldwide. Our services can help you manage your risk of tax penalties, improve your cash flow, and take advantage of available tax credits. Contact Thomas Bell (thomas.bell@adp.com) or call 973-712-3290 today to obtain a free, no-obligation quote!
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Featured Platinum/Silver Partner
  
Our mission at Bookit N Go is to make affordable travel services to customers and to deliver pleasurable travel experiences that are seamless from end to end. We offer hassle-free travel services from the moment you start planning your vacation. We made the search and booking process simpler and stress-free as it ought to be.
 
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Red Lion Hotel Corp - Sonesta
Featured Member Benefit
  
Group whole life insurance issued by MassMutual offer for AAHOA Members with special underwriting! Elect up to $250,000 with only a few health questions to determine insurability; no medical exam required! (Must be enrolled through BeneChoice.) Also available to AAHOA Members through BeneChoice – additional benefits for your employees that are made available at no direct cost to you/the owner! To schedule an appointment to review your life insurance options, please visit www.calendly.com/aahoa.
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Industry News
According to recently released data, U.S.-based hotels experienced an increase at the end of last year, with the industry adding approximately 6,300 new jobs in December, compared to adding just 1,000 in November.
(Source: U.S. Bureau of Labor Statistics)
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In a move expected to be adopted in other municipalities, hotel workers in the Southern Los Angeles city of Anaheim, CA, must now be equipped with panic buttons, and staff must be given additional safety training.
(Source: The Orange County Register)
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There's no shortage of data available regarding all aspects of hospitality. The key to long-term success, however, is fully understanding and utilizing all available statistics and trends.
(Source: HospitalityNet)
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Today's Hotelier - In Case You Missed It

JANUARY ISSUE

The January 2024 issue of Today's Hotelier magazine is out now! This month, we turn our focus to tech as we explore a variety of topics, including looking to technology to address day-to-day challenges, utilizing new solutions to improve the guest experience, and much more.

Featured Content

Join thousands of AAHOA Members, brand CEOs, and industry professionals by subscribing to our magazine. Receive every digital issue of Today’s Hotelier as soon as it’s released to the public. Click here to subscribe.

In the Market
  
Truist Securities reports, “Overall U.S. RevPAR was +6.4% y/y for the week ending 1/6/2024, per STR, above the prior week's result of -9.7%, and above the trailing 10-week average of +1.3%. Versus 2019, RevPAR was +11.8%, below the prior week’s result of +20.8%, and below the trailing 10-week average of +15.0%. Last week's results were positively impacted by the calendar shift of New Year's Eve, whereas New Year's Eve was not in comparable 2023 results in the prior week. Other factors for the weekly results include a shift of CES in 2024 to the following week of January (negative to Las Vegas results) and 1/2-1/6 being a stronger leisure week due to school vacations. Upscale RevPAR: +5.1% y/y and -3.2% vs. 2019; Upper Midscale RevPAR: +1.8% y/y and +7.6% vs. 2019.”
For more, read the full report here, and read the China/Europe report here.
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Upcoming Events
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