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September is here, and so is the brand-new edition of Today's Hotelier.
This month, we're taking a look at marketing, promotion, and sales best practices, including clever marketing strategies for reaching core customers and finding new ones, using marketing to convince lenders a financing transaction is worth their time and money, and much more.
Below is a snippet of the cover story:
As a trailblazer, politician, policymaker, doctor, and entrepreneur, Dr. Ruby Dhalla is a champion of change who was dedicated her life to making a difference. She made history when she was elected as a Member of Parliament in Canada and became the first woman of Indian origin to be elected in the Western world as an MP. Most recently, she was one of the 10 global Indians honored by the Prime Minister of India and has been the recipient of numerous awards for her accomplishments and global humanitarian work.
Hcareers, a leading North American talent acquisition platform for the hospitality sector, has created an exclusive technology solution with a fully integrated applicant tracking system to streamline how the AAHOA membership recruits and retains talent.
Through the new Official Career Site for AAHOA Members powered by Hcareers, AAHOA Members will utilize an integrated solution with Hcareers and its applicant tracking system partner to provide a fully managed career site and distribution platform for recruiting hospitality talent.
The technology solution will enable members to:
- Leverage the power of the AAHOA community to attract job seekers
- Streamline the process of creating job ads, distributing them, and managing applicant flow
- Obtain discounted rates with Hcareers to target and promote management job ads
- Free distribution of hourly roles to Hcareers in year one (1)
- Seamlessly increase distribution to free sites like Indeed, ZipRecruiter, and others
- Track your candidate data within a robust reporting module
- Best-in-class enterprise solution delivered at discounted rates to AAHOA Members
They're at Regional Conferences & Trade Shows, networking with numerous exhibitors and industry leaders. They're at the Town Hall meetings, listening attentively to regional directors share region-specific updates. They hold influential positions within AAHOA's Board of Directors, with Arti Patel serving as the Central Midwest Regional Director, Purnima Patel and Tejal Patel serving as the Women Hoteliers Director Eastern Division and Western Division, respectively, and Laura Lee Blake leading AAHOA as President & CEO. They proudly advocate for the industry at the local, state, and federal levels. AAHOA has witnessed a powerful surge of women who have overcome obstacles and embarked on a remarkable journey to make their mark in hospitality...
...There's no doubt that AAHOA's support for women hoteliers has evolved through the years and moved the needle forward. Last year, AAHOA launched HerOwnership: Opening Doors for Women in Hospitality, an initiative aimed at elevating, educating, and empowering the women hoteliers of AAHOA and across the industry.
Recently, Oklahoma Senator James Lankford had the opportunity to tour an AAHOA Member-owned hotel during his recent visit to Oklahoma City. There, he met with the entire hotel staff and gained insight into what it takes to run an extended-stay hotel.
Senator Lankford sits on various committees, including the Senate Committee on Homeland Security and Governmental Affairs, which played a crucial role in increasing federal per diem rates for lodging from $98 to $107. A special thanks to Central Midwest Regional Director Arti Patel for her role in coordinating and hosting this tour.
In fact, seven years ago, Sen. Lankford did a Back-of-the-House tour with Arti. This is a true example of the lasting relationships AAHOA's advocacy efforts and Back-of-the-House tours create between members and elected officials.
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Red Roof®, the leader in economy lodging, announced its first fully woman-owned franchise since launching its new RIDE with Red RoofSM initiative. The property is a Red Roof Inn & Suites conversion located in Richland, Miss., and is the second hotel in owner and woman AAHOA Member Kalpana Patel’s portfolio. It brings the number of Red Roof properties owned or partially owned by women to more than 35%.
RIDE (Road to Inclusivity and Diversity in Entrepreneurship) will expand and further diversify hotel ownership and entrepreneurial opportunities for underrepresented groups by focusing on the business needs of entrepreneurs, providing access to capital, educational resources, and the connections needed to build a strong network of industry partners. Coupled with its sister program SHE, inspired by Red Roof, an all-encompassing program to Support, Help, and Elevate women, Red Roof is propelling towards its goal of 40% of properties owned or partially owned by women.
With 64% of the Red Roof Development Team belonging to a minority group and women such as AAHOA Past Women Hoteliers Director Eastern Division Lina Patel and Jennifer Burcham at the forefront of Kalpana Patel’s new franchise agreement, RIDE is positioned to further expand Red Roof’s population of diverse and underrepresented owners.
"I am thrilled to join the Red Roof family, and after working with Jennifer Burcham and Lina Patel, I am excited for the future of our agreement. The educational resources and networking provided by Red Roof and RIDE were crucial to the success of the hotel's conversion. Jennifer and Lina worked with me at each step of the process, from understanding the requirements of changing brands to preparing the hotel for a product improvement plan and were always available to answer any of my questions throughout the transition."
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"As a newcomer to the Asian American Hotel Owners Association (AAHOA) Upper Midwest Regional Conference & Trade Show, I felt deeply honored and exhilarated by the warm reception extended to me by its leadership Bharat Patel. AAHOA stands as the world's largest association for hotel owners, with its members boasting ownership of more than half of all hotels in the United States. Given my current pursuit in the realm of hotel ownership, I find immense value in having an association like AAHOA that provides guidance and support along this intricate journey. #AAHOA"
-Moses Hall, New 2023 AAHOA Member
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Are you getting enough job candidates to fill your open positions? Can candidates apply for your jobs using their smartphones? Can they easily see why it would be better to work for you than someone else? If you answered, "No" to any of these, you may be missing out. There's a better way to find talent and streamline your hiring practices.
Hcareers is an online marketplace for recruiting hospitality talent and has served the industry for over 20 years. In this webinar you'll learn about AAHOA's partnership with Hcareers in offering an enhanced digital ecosystem that seamlessly integrates across multiple HR platforms while offering additional benefits to employers and job seekers.
They include:
1) Engaging candidates via automated text messages
2) Advanced candidate screening
3) Candidate response timeliness reporting
You'll also learn:
1) How to communicate with candidates more efficiently
2) How to increase the distribution of your job ads
3) How to leverage data in tracking candidate experience and fill rates
If you need people, you need to attend this webinar. Learn how AAHOA is working for you to build industry partnerships in ways that matter the most to your the success of your hotels.
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New Orleans-based Gauthier, Murphy & Houghtaling Law has had a leading role in litigation that has shaped the civil landscape in the U.S. for more than 50 years. Their attorneys have extensive experience representing clients in many areas, including business litigation, natural disaster litigation, class actions, insurance disputes, and more and have secured hundreds of billions of dollars (yes, with a "B") in verdicts and settlements for their clients. Check out their website to see how they can help with your legal needs.
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PMC Commercial Trust offers conventional and SBA loan programs for the acquisition, refinancing, renovation and construction of businesses with commercial real estate throughout the country as principal lenders. PMC has been granted Preferred Lender (PLP) status from the SBA, which allows for a faster turn-around time at the SBA. Since the early 90’s, PMC’s focus has been on the hospitality industry, assisting start up individuals as well as multi property owners in obtaining the financing that best fits their needs. Visit the website, then contact Kristi Lewis-Hodge ( loans@pmctrust.com) to get started.
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Group whole life insurance issued by MassMutual offer for AAHOA Members with special underwriting! Elect up to $250,000 with only a few health questions to determine insurability; no medical exam required! (Must be enrolled through BeneChoice.) Also available to AAHOA Members through BeneChoice – additional benefits for your employees that are made available at no direct cost to you/the owner! To schedule an appointment to review your life insurance options, please visit www.calendly.com/aahoa.
Wall Street is finding out what hoteliers have known for generations; a key component of running a business well centers around prioritizing the experiences of clients, customers, and guests.
(Source: Newsweek)
From in-house tech stacks to valet services and even the lifeguard by the pool, AI's continued evolution is coloring the future of operating a hotel in the 21st century.
(Source: BizBash)
As hoteliers continue to find it difficult to fill staffing vacancies, many are experimenting with new methods of finding workers while others are sticking to tried-and-true methods.
(Source: Marketplace)
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SEPTEMBER ISSUE
The September 2023 issue of Today's Hotelier magazine is out now! This month, we're taking a look at marketing, promotion, and sales best practices, including clever marketing strategies for reaching core customers and finding new ones, using marketing to convince lenders a financing transaction is worth their time and money, and much more.
Featured Content
Join thousands of AAHOA Members, brand CEOs, and industry professionals by subscribing to our magazine. Receive every digital issue of Today’s Hotelier as soon as it’s released to the public. Click here to subscribe.
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AAHOA Gulf Regional Conference & Trade Show
