Hotelier Weekly
April 20, 2023
Legendary Capital
AAHOA News
  
On the final day of the 2023 AAHOA Convention & Trade Show, the association recognized achievement and excellence in the hospitality industry with its annual awards.
 
Each year, AAHOA honors hoteliers who go above and beyond in service to the hospitality industry. Winners are chosen by an independent awards selection committee, and recipients are acknowledged and celebrated on stage during the AAHOA Convention & Trade Show.
 
The annual AAHOA Awards Program recognizes the best of the best, and AAHOA is honored to highlight this year’s award winners’ service and commitment to excellence. Their hard work and dedication does not go unnoticed, and it is through their leadership, grit, and determination that our industry – and association – continues to thrive.
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Virdee is taking home the top prize in the AAHOA Tech Pitch Competition, Co-Powered by HFTP. A panel of five judges with expertise in technology and hospitality chose Virdee’s guest experience technology platform from a field of eight finalists.
 
Virdee Virtual Reception Software is aimed at helping properties become more efficient. Whether it’s to help front-of-house staffing, provide guests with their keys, or help them pay for their stay, their goal is to free up staff in a way that allows them to deliver a true guest experience.
 
The competition is designed to help identify and elevate companies with innovative ideas and products that will help the hospitality industry as hoteliers continue to face challenges, like labor shortages, from the pandemic.
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On the opening day of the 2023 Asian American Hotel Owners Association (AAHOA) Convention & Trade Show, the association announced the launch of the AAHOA Charitable Foundation. Forming later this year as an IRS-recognized 501(c)(3) nonprofit, the AAHOA Charitable Foundation will aim to support humanity, providing disaster relief, educational scholarships and grants, charitable initiatives for worthy causes, and humanitarian aid.
 
AAHOA’s 20,000 members already contribute to their communities by supporting charitable organizations that provide services ranging from education and disease research funding to humanitarian efforts. Thanks to the generosity of vendor partners, members, and sponsors, AAHOA has been able to donate millions of dollars to charities that touch lives and make the world a better place. AAHOA is seeking contributions from members, with no contribution too small. It is anticipated that all contributions will be deductible under the fullest extent provided by applicable law.
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Florida hotelier Bharat Patel, CHO, CHIA, is the new Chairman of AAHOA’s Board of Directors. Patel became Chairman at the conclusion of the 2023 AAHOA Convention & Trade Show in Los Angeles, Ca., which set a record level of booth sales for the Trade Show, making it the largest in AAHOA history.
 
“I am honored to serve America’s hotel owners as the newest AAHOA Chairman,” Patel said. “Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA’s nearly 20,000 Members to ensure we reestablish strong partnerships with our state associations, grow the AAHOA PAC to new record levels, and make advocacy front and center to AAHOA’s mission and vision.”
 
Patel has been an active member of AAHOA since 2008. He served as an Ambassador for several years before his election to the Board of Directors as the Regional Director for Florida in 2015. 
Bharat is a second-generation hotelier who learned the hotel business through hands-on experience at properties owned by his parents. Today he is Partner at Gulf Coast Hospitality, a company based in Sarasota, FL.
 
“From a young age, I wanted to make a difference, which is why I wanted to join AAHOA,” Patel said. “AAHOA Leadership meets with legislators at the highest levels of government, and we’re doing so while simultaneously showing the industry, and beyond, that representation matters.”
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AAHOA, the largest hotel owners association in the world, hosted its annual Convention & Trade Show, AAHOACON, with nearly 8,000 attendees at the Los Angeles Convention Center for what is dubbed the “Super Bowl” of hospitality events.
 
There were 20+ education sessions, 500+ exhibiting companies, an immersive do-it-yourself product demo experience, top-level keynote speakers, and four networking events, including the Welcome Reception at the world-famous LA Coliseum. 
 
With a record level of booth sales for the trade show, it was the largest trade show in AAHOA’s 34-year history, and a 22% increase over 2022. There were nearly 520 total exhibiting companies, the second largest exhibitor total in AAHOACON history.
 
The AAHOACON23 Trade Show was sold out, and a wait list was created – the first time ever in AAHOA history! AAHOACON23 also generated a very strong number of first-time exhibitors, 167, which is the second-largest number of first-time exhibitors in AAHOA history.
 
On top of that, the Exhibit Sales team achieved a new record in exhibit booth sales for AAHOACON24. A total of 170 exhibitors have rebooked and will return for AAHOACON24 in Orlando next year. This number represents more than 40% of the show floor space and 100% of all exhibiting hotel brands rebooked for AAHOACON24. 
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Charter Communications Operating, LLC
Launch Entertainment
Red Roof Inn
Showtime Networks Inc.
AAHOA Education
  
Natural disasters, slip-trip-and-fall accidents and other unexpected situations can be very costly to your business. When it comes to filing a business insurance claim, where do you begin? Learn about key steps to take to protect your financial assets after a loss.

Presenters: Michael Brucker, Vice President, Brown & Brown and Daniel Preston, Commercial Insurance Executive, Brown & Brown

Access the webinar
dormakaba Canada Inc.
DIRECTV Hospitality
Featured Club Blue Member
  
New Orleans-based Gauthier, Murphy & Houghtaling Law has had a leading role in litigation that has shaped the civil landscape in the U.S. for more than 50 years. Their attorneys have extensive experience representing clients in many areas, including business litigation, natural disaster litigation, class actions, insurance disputes, and more and have secured hundreds of billions of dollars (yes, with a "B") in verdicts and settlements for their clients. Check out their website to see how they can help with your legal needs.
Hotel Equities
Karcher North America
Featured Platinum/Silver Partner
  
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email (alexis.hummel@marcusmillichap.com) or visit the website today.
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IDeaS - A SAS COMPANY
Alliance Laundry Systems-UniMac
Featured Member Benefit
  
All Insurance Underwriters (AIU) is a National Managing General Agency giving AAHOA Members the option to retain current Insurance Agents. We also offer all Commercial General Lines of insurance, together packaged with Worker’s compensation (where applicable) extra savings can be found. Check out the website for more information on AAHOA Member benefits, and fill out a form to contact one of our dedicated team members.
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Industry News
Evolving guest expectations, expanding technology offerings, and the continued rise of experience-based travel are just a few of the key developments that will continue to shape the industry in the near-and long-term future.
(Source: Forbes)
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As more properties implement tech-based solutions to address existing problems, those new platforms bring potential dangers that must be monitored to prevent hotel and guest from being taken advantage of.
(Source: SC Media)
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As a growing market force, Generation Z is poised to change the face of the hospitality industry with more than half of this demographic already traveling frequently, and hotels must continue to adapt and evolve to continue to attract these guests.
(Source: HospitalityNet)
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Victims of sex trafficking frequently say that their abuse took place in hotels: Of the 54 new federal criminal sex trafficking cases filed in 2021 where the location of the sex act was known, 80 percent took place at a hotel, according to the 2021 Federal Human Trafficking Report, the most recent tally from the Human Trafficking Institute, a nonprofit that works with justice systems to prosecute traffickers more effectively. 
(Source: The New York Times)
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Visual Matrix
Intellihot
Today's Hotelier - In Case You Missed It

APRIL ISSUE

The April 2023 issue is out now! This month, we're examining a wide variety of topics, with a special focus on AAHOACON23 including 5 things to know AAHOACON23 edition, a quick look at just some of the key events and offerings at AAHOACON23, and much more.

Featured Content

Join thousands of AAHOA Members, brand CEOs, and industry professionals by subscribing to our magazine. Receive every digital issue of Today’s Hotelier as soon as it’s released to the public. Click here to subscribe.

In the Market
  
Truist Securities reports, “Last week's results reflected easier comps due to April holiday shifts in 2019/2022/2023. As Good Friday/Easter weekend/Passover negatively impacted business travel in the week ending 4/8/23, said demand rebounded (particularly Group) in the week ending 4/15/23. There were holidays in the comparable 2019 and 2022 weeks adding to the easy comps. Upscale RevPAR: +14.1% y/y and +12.4% vs. 2019; Upper Midscale RevPAR: +15.5% y/y and +21.6% vs. 2019.”

For more, read the full report here, and read the China/Europe report here.
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