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Content marketing is a hot topic lately, but the concept has been around since the dawn of time. The difference? Today publishing content is much easier than before. Check out this primer on using content marketing to stand out from the competition!
Visit http://www.nxtbook.com/naylor/ICWQ/ICWQ0314/index.php#/26 to view the full article online.
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Leadership
Small Business TrendsSmall business owners may see an increase in profits as the holiday season draws near. But there’s an increase in stress that comes with it. Whether you run an eCommerce business, tech solutions provider or some other kind of company, there are many extra tasks that go along with this time of year. Here's a list of tactics and advice on how to have a stress free holiday season while keeping stress levels low for your team too.
Visit http://smallbiztrends.com/2014/10/how-to-have-a-stress-free-holiday-season.html to view the full article online.
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Marketing
Business News DailyIs your business on Yelp? If not, it should be. With an average of more than 132 users per month, Yelp is the top review site for local businesses. Being on Yelp helps you attract new customers, and also helps you see exactly what existing customers think of your business and how it can improve. Ready to get started? Here's how to claim your business on Yelp, with plenty of tips on setting up your page, handling negative reviews and managing your account.
Visit http://www.businessnewsdaily.com/7257-yelp-small-business.html to view the full article online.
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The Huffington PostLocal businesses have a love/hate relationship with Yelp. On one hand, having an active Yelp page with great reviews can be a real boon. But just a few irate customers can sink a company's reputation on the site - a study sponsored by Merchant Warehouse found that a restaurant with 3.5 stars was 21% more likely to sell out than a restaurant with 3 stars. People trust online reviews. But should they?
Visit http://www.huffingtonpost.com/deborah-sweeney/how-the-law-is-changing-o_b_5826100.html to view the full article online.
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