Car Wash News
ICA News
Every three years the ICA releases an expansive study on consumer behaviors, including percentages of consumers using professional car washes, as well as demographic information of those individuals most likely to use a professional wash.
This year's Wash Different Workshop Sept. 22-23 features an in-depth look at the ICA's latest Consumer Study along with a deep dive into how to use that information to market to consumers. Plus, this year we've added Car Wash Tours to the program!
Visit https://carwash.force.com/MN4__PublicEventRegistration?id=a0XU0000006Fk4kMAC to view the full article online.
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Marketing
VentureBeat In the years since it entered marketers’ radar screens, social media marketing has often been described as conducting "conversations." But the facts just don’t bear that out. The dominant setting for social media is Facebook, made king by its nearly 1.25 billion members worldwide. But are brands having conversations there with fans?
Visit http://venturebeat.com/2014/09/02/for-many-brands-social-media-conversations-are-only-whispers/ to view the full article online.
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Industry News
The Suncoast News Expansion at the Friendly KIA dealership has created a "car spa," owner John Gillis explains. The dealer took over the former Brew City restaurant building next door to the KIA showroom. A car wash now anchors the renovated annex, but Gillis wanted to add many creature comforts where people can relax inside while waiting for their cars to get a spot-free bath at the Mister Friendly Auto Spa.
Visit http://suncoastnews.com/su/list/news-pasco/friendly-kia-expands-with-car-spa-car-wash-facility-20140826/ to view the full article online.
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