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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
 WRLA Terry Yates Memorial Golf TournamentTuesday, August 19, 2014,
Quarry Oaks, Steinbach, Manitoba
Moving this tournament to the third Tuesday in August has doubled the odds of getting good weather. It also has increased the odds of getting hot weather. No matter what the weather, plan to attend this popular industry get-together. Bring a team, bring yourself, have someone bring you. There will be a shot-gun start at 11:00 a.m. and dinner buffet after play.
All proceeds of the tournament directed to the WRLA Bursary and Scholarship Fund.
Click on the below link to register OR if you have been registered, to see tournament details.
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 Housing Policy/Disclaimer:
The WRLA, producer of the WRLA 2015 Buying Show, would like to remind all Show attendees and exhibitors that WRLA 2015 Buying Show uses ICS (International Conference Services Ltd.) for show accommodations.
*Any claims by any other organization stating that they are the official WRLA 2015 Buying Show housing agency are untrue.
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The 2014 -2015 WRLA Annual Directory will be in the mail by the end of July
Each membership will receive one directory.
Additional copies are available to members only at a cost of $60 each.
CLICK HERE to Order ADDITIONAL COPIES
Want to maximize your online presence?
Find jobs, recruit employees, get sales leads, network... the possibilities are endless with Linkedin for your business!
6 Simple Steps: http://www.wikihow.com/Use-LinkedIn
  
You can find us on Linkedin, Facebook & Twitter!
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Congratulations...
Joel Siebert
General Manager, Mountain View Building Materials - Calgary, AB
&
Eric Palmer
Canadian Sales Operations Manager, JELD-WEN Windows and Doors - Winnipeg, MB
Both Joel and Eric submitted written testimonials about their experiences in the Building Supply Industry, they told us their hopes for the NexGEN program and shared thoughts on the direction for the future of our Industry! They were selected from a group of individuals who applied for the chance to win an All Access Pass to the 19th Annual Hardlines Conference, including Travel & Accommodations, and most importantly the opportunity to sit on a panel of Young Professionals and Represent the WRLA in Industry discussions. Please join us in congratulating both these young men!
What do you want to see featured on the next episode of WRLA T.V?
WRLA TV is a great place to find out what's happening in your Industry!
Breaking News | Industry Announcements | Highlights from Industry Events | Advertising | New Products | Helpful Tips
CLICK HERE for our Media Kit and to find out how you can
advertise on WRLA T.V!
CLICK HERE to Watch Now!
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BANK OF CANADA - PUBLICATION
Congratulations and farewell wishes are in order for Sandy Welsh, Business Development Manager for Atlantic Canada, who will be retiring from his role with Castle Building Centres Group Ltd. as of August 31, 2014.
 Sandy joined Castle in 2007 providing tremendous leadership and growth to the Atlantic region to the members he has supported throughout his tenure with Castle. Sandy’s experience, knowledge and relationships are derived from a lifetime commitment to the building supply industry.
"Much of Castle’s success can be attributed to the strength of our employees. Sandy's commitment to our Member's success leaves Castle with a strong foundation and a bright future in Atlantic Canada." says President Ken Jenkins
Please join us in thanking Sandy for his commitment, integrity and professionalism which has elevated the image of Castle Building Centres throughout the Atlantic region.
All the best for the future Sandy!!
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July 7th 2014 - Mississauga, ON
Terry joins Castle after a 10 year career as Regional Sales Manager of Pittsburgh Paints where he was integral in the growth and awareness of this brand in the Atlantic region.
"He brings tremendous industry experience and a true understanding of the unique needs of Independent LBM and hardware dealers in Atlantic Canada." Ken Jenkins; President
Terry’s wealth of knowledge in the home improvement industry and dedication have built a foundation of solid relationships within the region and is highly respected by the many Castle locations he supported as well as his industry peers. Terry; who has been in the industry for almost 30 years, has worked closely with many Castle locations on regional marketing and promotional events to help drive sales and brand awareness. His reputation and experience ensures that Castle members will continue to receive the on-going commitment and support that the Castle business development team delivers. "I am thrilled to become part of the Castle family and look forward to a bright future together." Terry Mulock; Business Development Manager
"I can’t think of anyone with more knowledge of our dealer network in this region. We look forward to working with Terry as he transitions into the role." Sandy Welsh, Business Development Manager; Atlantic Region. Terry Mulock will be replacing Sandy Welsh in the Fall as Sandy retires after almost 40 years in the Industry.
Castle prides itself on providing growth opportunities, ongoing communication and winning customized business strategies to their membership and would like to officially welcome Terry to the Castle head office family.
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Nearly 90 percent of consumers check online reviews to learn more about a product, service or business, yet most businesses owners don’t know how to leverage the power of a positive review or mitigate the negative effects of a poor one. Use these tips to take the right steps when dealing with online reviews:
1: Highlight the Positives. It’s important to learn how to take advantage of positive online reviews beyond what pops up on a Google search or Yelp posting. By collecting and organizing reviews, you can re-purpose them for other marketing collateral, website content or social media.
2: Wait to Respond. When a legitimate negative review appears, it’s not uncommon to get a little defensive. To take the edge off your anger, wait a day before responding. In that cooling off period, you’ll calm down and have the chance to think about or even investigate the reason for the negative review. This will help you formulate an action plan before responding to the poster.
3: Respond Gracefully. If you feel a negative review is false, respond gracefully but set the record straight. If you deserve the negative review, respond with how you are taking action to fix the problem and ask the reviewer to send you an email. By taking the discussion offline, you can resolve the issue with that individual personally.
4: Don’t Forget. If you’ve addressed a negative review successfully and ultimately appeased the customer, it would be easy to forget about it and move on. Instead, keep revisiting the issue to ensure your solution was truly successful for a year or more. Not doing so could mean another bad review from the same customer telling others you didn't keep your promises.
5: Keep Track of Platforms. Although Google is the most popular location for reviews, users must have a Gmail or Google account to post reviews, so it’s important to check other web browsers, such as Yelp, to keep up with what those customers have to say.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. CLICK HERE for more Information.
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Protect the health of your family with MAYO CLINIC Expertise via MyCare Health Benefit Option!
What Is MyCare Health Benefit Option* (HBO)?
MyCare HBO provides Plan Members with access to Mayo Clinic expertise throughtheir team of over 3,700 experts for medical diagnosis so the best treatment and recovery plan are not delayed.
CLICK HERE for the complete details!
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August 14 – 16, 2014
Orgill Fall Market
Chicago, IL
www.orgill.com
August 19. 2014
WRLA Terry Yates Memorial Golf Tournament
Steinbach, MB
September 4. 2014
WRLA Calgary Classic Golf Tournament
Sundre, AB
September 10 - 13, 2014
BSIA 2014 Westcoast Building & Hardware Show
Whistler, BC
www.bsiabc.ca
September 17. 2014
WRLA Kenosee Golf Tournament
Kenosee Lake, SK
October 22 & 23, 2014
2014 Hardlines Conference
Sheraton Toronto Airport and Conference Centre
October 22 & 23, 2014
Plumbing & Electrical with Bob Sutherland
Winnipeg, MB
www.wrla.org
November 6 - 10, 2014
Sexton Member Conference
Nashville, Tennessee
Contact: Callak@sextongroup.com
To view the complete Events Calendar CLICK HERE
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NEW RETAIL MEMBERS
Butte Home Hardware Building Centre
233 Jamieson Avenue
Picture Butte, AB T0K 1V0
Main Contact: Mark Heinen
Phone: 403-732-4621
Fax: 403-732-4584
(RETAILER) HOME HARDWARE
Slegg Lumber
P.O. Box 2235
2030 Malaview Ave.
Sidney, BC V8L 3S8
Phone: 250-656-1125
Fax: 250-655-4996
Main Contact: Bruce Prittie
(RETAILER) TIM-BR MART
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website averages more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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Stay up-to-date on the latest industry news and events with our engaging new communication channel.
Have you watched the latest episode on our WRLA TV channel? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!
Check it out here!
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