WRLA Toolbox: April 17, 2014
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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market. We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.

What's Going On

 
Don't miss this Exciting Opportunity!
   
Still time to reserve your seat for our Winnipeg Event - April 30th!
 
Must Register
For more information visit www.wrla.org/nexgen or
contact Krista Scherpenzeel at kristas@wrla.org
 
Join the NexGEN Group on Linkedin
 

  
*Invoices and renewal papers have been mailed.*

Return your forms as soon as possible so we may update our information!

  
HIGHLIGHTS of MEMBER SERVICES & BENEFITS

  • WRLA Buying Show: Plan to attend the WRLA Buying Show January 22 & 23, 2015 in Calgary, Alberta.
  • Education: WRLA offers great education programs with generous member rebates.
  • Insurance: Our insurance programs offer the most competitive rates in Canada.
  • Bursaries and Scholarship: Since 1990 the WRLA has awarded over $380,000 in scholarships and bursaries to employees and their dependents of WRLA member companies.
  • Publications: WRLA will continue to bring you timely news coverage in the TOOLBOX enewsletter, WRLA TV and YardStick magazine and DIRECTORY.
  • Social Media: Stay engaged with your industry through WRLA – TV, FaceBook, LinkedIn, and Twitter.
 

We're currently collecting Industry Memorabilia!

WRLA Members if you have any Company or Industry memorabilia such as Photos, Stories, Old Marketing Pieces, News Clippings or other documents dating as far back as you can remember we'd love to see them!

Please contact Caren Kelly at ckelly@wrla.org for more information.




 


WRLA is excited to host our Annual Buying Show in Calgary - January 2015!

Check out a quick Glimpse of this beautiful city on WRLA T.V

 

WRLA TV is a great place to find out what's happening in your Industry! 
Breaking News | Industry Announcements | Highlights from Industry Events |  AdvertisingNew Products Helpful Tips

CLICK HERE for our Media Kit and to find out how you can advertise on WRLA T.V!

CLICK HERE to Watch Now!


 


Got News?  Share it with us! 
And always watch for new videos and updates from the WRLA!

   

Help us get the word out about OUR Industry!

 
Industry News


The display can be as simple as a few lawn chairs and a barbecue, or as elaborate as a vignette that includes an outdoor refrigerator, sinks, oven, throw rugs, TVs, couches and lampshades. Use your imagination to see how creative you can make your model outdoor room so it will be a conversation piece for customers.

In addition to the basics like grilles and furniture, here are ideas for what to include in your outdoor room:
• Materials for building a deck or patio;
• Shelters, such as gazebos, umbrellas, awnings;
• Elements that include water—fountains, waterfalls and pools;
• Furniture, including couches, chairs, dining tables, end tables, chaise lounges and hammocks;
• Cooking appliances such as grilles, ovens, food preparation areas, sinks, refrigerators, cocktail bars;
• Hearth products like fireplaces, firepits and chimineas;
• Pest control products like citronella candles and bug repellants;
• Décor accessories such as artwork, fences, sound systems and televisions.

WRLA IN PARTNERSHIP WITH NRHA

The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. CLICK HERE for more information about NRHA.

 

VANCOUVER, BC--(Marketwired - April 15, 2014) -  This announcement launches the rebranding of the Company's exchangeable EAB products, and its non-exchangeable products under the existing StaySharp name. The rebrand encompasses all logos, graphics, product packaging and in-store displays and will be rolled out to retail dealers in Canada and the US during 2014.

"We're very excited about the new EAB," said Rob Forbes, Founder and President of EAB. "This is an evolution of the brand. We continue to enhance the Exchange System that has allowed us to compete successfully against much larger competitors, while reinforcing our principles of delivering outstanding value and service, building customer and dealer loyalty, and striving for a more environmentally sustainable industry."

About EAB Tool Company Inc.
EAB (formerly Exchange-A-Blade), established in 1976, is a pioneer in the development of exchangeable power tool accessories for the North American hardware and building supply markets. The Exchange System allows customers to buy a product and return it after use for credit towards their next purchase. This provides dealers with a ready-made loyalty program, and their customers with significant savings over comparable competitors' products. Carbide saw blades received in exchange are remanufactured in Canada to new, or better than new, condition -- validated by rigorous quality control and testing. Products that cannot be remanufactured are recycled, thus diverting construction waste from landfills and improper disposal. The Company also promotes reduced and environmentally sustainable packaging. Principal product categories include: circular and diamond saw blades, abrasives, drill and SDS bits, hole saws, oscillating tool accessories, router bits, jig and reciprocating saw blades, screwdriver and impact bits. Non-exchangeable products are sold under the StaySharp brand name. For more information, please visit the EAB Tool website.
 




April 14, 2014 (Calgary, AB) – Effective April 14, Eddie Durocher has been appointed to the role of National Director of Business Development for the TIM-BR MART Group.

In his new role, Durocher will lead the TIM-BR MART Group sales team, developing and implementing strategies and plans to grow its business.

CLICK HERE For the Full News Story





 
Calendar of Events


April 23, 2014
FREE NexGEN Networking Event - Calgary
Site Tours: TimberTown Building Centre & AFA Forest Products
Dinner at RUSH Restaurant

April 30, 2014
FREE NexGEN Networking Event - Winnipeg
Site Tours: Olympic Building Centre & JELD-WEN Windows & Doors
Dinner at Boa Lounge (Brooklyn's Bistro)

To view the complete Events Calendar  CLICK HERE

 
Association Publications

Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:

The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.

The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this
weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.

Directory & Product Source Guide:
WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.

WRLA.org: Our website averages more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.

WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.

For more information about these opportunities, click here for the media kit or contact:

Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com 

 
WRLA Videos


Stay up-to-date on the latest industry news and events with our engaging new communication channel.

Have you watched the latest episode on our WRLA TV channel? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!

Check it out here!


 
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Alliance Designer Products
Westman Steel Industries
iRecycle Inc.
Castle Building Centres

If your company has news that you would like to see in The ToolBox, please email your news releases to news@wrla.org
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