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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
Submission Deadline - EXTENDED to January 7, 2014 
Click for your "PALLET SPECIAL" Form - click here
"It is no secret that one of the key components to our shows success is the show specials. These "specials" drive attendance to the show and to your booths. Each year we hear of exhibitors having record sales and they attribute that to their specials." - WRLA Inc.
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Give your company and product a boost!
Enter your new product in the New Product Showcase Crystal Awards
For Details and Form CLICK HERE
*Only those companies exhibiting at the WRLA Prairie Showcase Buying Show are eligible to enter the New Product Showcase Awards.
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2014 WRLA Prairie Showcase Buying Show
January 22-24, 2014
Saskatoon, SK
REGISTER NOW - CLICK HERE
For all Show Details and to Register Now!
Interactive Floorplan Now Available!
All information regarding the show can be found on our website at www.wrla.org/prairie-showcase
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Our Association’s Greatest Honour - Watch now to find out who the 43rd WRLA Annual Industry Achievement Award Recipient is!
WRLA T.V is a great place to find out what's happening in your Industry!
Breaking News | Industry Annoucements | Highlights from Industry Events | Advertising | New Products | Helpful Tips
CLICK HERE for our Media Kit and to find out how you can advertise on WRLA T.V!
CLICK HERE to Watch Now!
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Platinum Sponsors
Castle Building Centres
JELD-WEN
Sexton Group Ltd.
Diamond Sponsors
Regal Ideas
TIM-BR Mart
Gold Sponsors
All Weather Windows
EPICOR
Home Hardware Stores Limited
iRecycel
Lancashire Distribution
RONA
Taiga
ProfitMaster Canada
Silver Sponsors
All Fab Building Components
Can-Cell Industries Inc.
Steel-Craft Door Products Ltd.
Naylor Publishing
Bronze Sponsors
Alexandria Moulding
Alliance Door
CanWel Building Materials Division
Cherry Insurance
DelRoc
Duchesne et Fils ltee
Euro-Rite Cabinets Limited
Harris Rebar
Johns Manville
Morneau Shepell
National Forrest Products
Olfa
Quikrete/Taget Products
Resisto
Seljax
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Kiah Hildebrand – Canadian Lumber Timbr-Mart – Winkler, MB
in commemoration of Ed Smith, formerly of Smith's Lumber Yards
Alisha McEwan - McMunn & Yates – Brandon, MB
in commemoration of Brian Smith of McMunn & Yates
Aidan Crawford - King Marketing Ltd, - Richmond, BC
in commemoration of the late Bill Bowie of Arctic Inland Building Supplies
Drake Cornell - Westrum Lumber Ltd. – Rouleau, SK
in commemoration of Dwight Dixon of Chatterson Lumber
Miranda A. Halladay - Creative Door Services – Saskatoon, SK
in commemoration of Terry Silverson of Security Building Supplies
Kyle Stratechuk - Simpson Strong-Tie Canada Ltd. - Maple Ridge, BC
in commemoration of Larry Wagner formerly of North American Lumber
Samantha Allegro – Johns Manville – Winnipeg, MB
in commemoration of the late Bob Mondy of The Sexton Group
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WRLA Office will be Closed:
Tuesday December 24th - Wednesday January 1st, 2014
Regular Office hours will resume on Thursday January 2nd, 2014.
From everyone at the WRLA office we wish you a safe and happy holiday!
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Got News? Share it with us! And always watch for new videos and updates from the WRLA!
  
Help us get the word out about OUR Industry!
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The bustle of the holiday buying season means more customers will likely be coming through your doors. To ensure the safety and security of your store during the busy holiday season, having the proper crowd control procedures in place is vital.
Your crowd control strategy should include these three steps:
• Remind and retrain all employees about your store’s emergency plan to address potential risks facing workers and customers.
• Dedicate a knowledgeable employee to communicate and manage crowds from arrival to departure.
• Establish clear protocols for conflict resolution. Giving employees the authority and tools to calm frustrated shoppers is important, especially if the need to diffuse a situation presents itself.
This Holiday Selling Season, Try a Gift Niche
Many consumers are out scouting stores in search of the perfect unique gift for everyone on their list. Consider adding a novel product niche to your store.
Determining the right gift niche for your market takes a bit of research. Work with your distributor or co-op to scope out the local competition and ask your customers what they’d like to see in your store. You might even poll your employees to find out what products customers have been telling them they’d like to see you sell as well. Start by selling a few of those items to see what demand is like, then keep rotating displays and add different inventory often to keep gift shoppers coming back.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA.
Visit www.wrla.org or CLICK HERE for more information about NRHA.
January 22 - 24, 2014
WRLA Prairie Showcase
Prairieland Park - Saskatoon, Sk
ckelly@wrla.org
To view the complete Events Calendar CLICK HERE
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NEW ASSOCIATE MEMBER
Wyatt Marketing Inc. (Head Office)
310A North Broadway
Williams Lake, BC V2G 2Y7
Phone: 250-305-1150
Toll Free: 877-305-1150
Fax: 250-305-1160
Main Contact: George Warr
George@wyattmarketing.com
www.wyattmarketing.com
(Wholesaler) (Distributor) (Agent) Drywall and insulation
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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