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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
2014 WRLA Prairie Showcase Buying Show
January 22-24, 2014
Saskatoon, SK
REGISTER NOW - CLICK HERE
For all Show Details and to Register Now!
Interactive Floorplan Now Available!
All information regarding the show can be found on our website at www.wrla.org/prairie-showcase
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TWO Chances to win a $500 VISA Gift Card
As a valued member of WRLA we want to hear your thoughts on the communications that we offer. We have 2 surveys that we would appreciate your response on.
Upon completion of either or both surveys you will be entered to win
$500 VISA Gift Cards!
The first survey will help us determine how we can improve the benefits of your membership through our communication offerings including: Yardstick magazine, Toolbox eNewsletter, the Membership Directory, WRLA TV, and our website. This will take no more than 7 minutes to complete and you will be entered to win a $500 Visa Gift Card.
The second survey will provide us some insight on your needs in regards to promoting your brand. This will help us determine how to better serve you as an advertising medium in our multiple communications. This will take no more than 5 minutes to complete and you will be entered to win a $500 Visa Gift Card.
Thank you in advance for your participation and continued support. We value our members and our aim is to continue to improve the ways in which we serve you.
*If either of these surveys should go to someone else, please forward on. Thank you.*
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Wednesday, January 22, 2014
Opening Night Meet & Greet
7:00PM - 11:00PM
Tickets: $40
Mezzaine Level, Radisson Hotel
Proudly Sponsored by Castle
Thursday, January 23, 2014
Gala Evening
7:00PM - 10:00PM
Tickets: $65
TCU Place, 2nd Floor
Featuring: Alter Ego
Proudly Sponsored by Jeld-Wen
Friday January 24, 2014
Closing Night Party
7:00PM - 11:00PM
Tickets: $65
TCU Place, 2nd Floor
Featuring: Johnny Reid
Proudly Sponsored by Sexton Group Ltd.
BUY TICKETS NOW!
You will need to complete your 2014 Showcase registration before purchasing convention tickets.
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 WRLA Ladies Luncheon
Friday, January 24, 2014
11:30AM - 1:30PM
Da Vinci Room, Radisson Hotel
Tickets: $25
This year we are pleased to offer a wonderful selection of Food Stations, organized by returing favorite; Chef Trevor and his team of the Radisson Hotel. Should the food not be reason enough to join us, we're also very excited to taste some amazing wines that will accompany the individual dishes! This lunch will be one to remember, so please get your tickets before we sell out!
The WRLA encourages all women attending the 2014 Prairie Showcase to register for our Ladies luncehon!
CLICK HERE - Register Now!
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Plumbing and Electrical with Bob Sutherland, Winnipeg, MB
Plumbing (one day) November 25, 2013
Electrical (one day) November 26, 2013
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Gain product knowledge of the items sold to do-it-yourselfers.
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Get hands-on experience to explain do-it-yourself projects to customers.
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Increase selling confidence and learn to turn customer problems into solutions and increase sales.
CLICK HERE to REGISTER ONLINE NOW!
WRLA member rate: $289 per day *Register for one or both courses
($50 rebate per course) see online registration for details)
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2013/14 WRLA Bursaries & Scholarships Proudly Sponosored by:
D & D Lumbermart Ltd.
Hauser Home Hardware Building Centre
Holland Imports
NuvoIron
Cervus Equipment
All Weather Windows
All-Fab Building Components Inc.
Cherry Insurance
Steel - Craft Door Products Ltd.
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Stay tuned for upcoming Showcase Information and Tips!
WRLA T.V is a great place to find out what's happening in your Industry!
Breaking News | Industry Annoucements | Highlights from Industry Events | Advertising | New Products | Helpful Tips
CLICK HERE for our Media Kit and more Information on how you can advertise on WRLA T.V!
CLICK HERE to Watch Now!
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Got News? Share it with us! And always watch for new videos and updates from the WRLA!
  
Help us get the word out about OUR Industry!
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Try out the new Project Pro Training Series:
NRHA's new project-based sales training program, Project PRO, is made up of sections that are approximately 20 minutes long and combine PlanItDIY.com project videos to teach employees how to sell a complete project – not just a few products. It provides valuable selling tips to teach associates how to complete common DIY projects and how to sell them. Modules explain how to deliver better customer service and increase transaction size by focusing on:
• The impact project selling can have on a company's financial success
• How to complete the project
• How to answer your customers’ most frequently asked questions
• How to better recognize your customer's product needs
• How to increase transaction size using add-on sales and upselling techniques
Watch each section of each module to gain a full understanding of the project and how to sell it. Once you have completed an entire module, be sure to take the module test.
Get started here: http://www.nrha.org/v2/Training/ProjectPro.aspx
2013 Cost of Doing Business Survey Released: The 2013 Cost of Doing Business Survey was just released. Below is an excerpt, to see the full report, visit www.nrha.org
"Independent hardware stores, home centres and lumber and building materials (LBM) retailers participating in NRHA’s 2013 Cost of Doing Business Study continue to see trends moving in a positive direction from both a sales and profit perspective as economic conditions slowly continue to improve across the country.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA.
Visit www.wrla.org or CLICK HERE for more information about NRHA.
November 25 & 26, 2013
Plumbing & Electrical Seminars with Bob Sutherland
Winnipeg, AB
January 22 - 24, 2014
WRLA Prairie Showcase
Prairieland Park - Saskatoon, Sk
ckelly@wrla.org
To view the complete Events Calendar CLICK HERE
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2013-2014 WRLA DIRECTORY & Product Source Guide
Page 119
NEW NAME: Falcon Equipment (formerly Excalibur Equipment)
NEW CONTACT: Gary Moore
NEW EMAIL: gary@falconequip.com
Toll Free Phone: 855-955-4266
Page 128
NAME: Mainframe Associates
NEW MAILING ADDRESS:
P.O. Box 195
Nanaimo Station "A"
Nanaimo, BC V9R 5K9
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NEW ASSOCIATE MEMBER
ODL Canada (Head Office)
65 Courtland Avenue
Vaughan, ON L4K 3T1
Phone: 905-532-9495
Toll Free Phone: 800-288-1800
Fax: 905-532-9498
Main Contact: Bryan Bultema
Bryan.bultema@odl.com
www.odl.com
(Manufacturer) door glass inserts, tubular skylights, retractable screen doors, DIY door blinds, interior door storage systems.
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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