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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
You still have time to apply for the 2014 WRLA Scholarship!
Visit our website at www.wrla.org for more information or APPLY below.
WRLA Scholarship Deadline: October 4, 2013
2013/14 WRLA Bursaries & Scholarships Proudly Sponosored by:
D & D Lumbermart Ltd.
Hauser Home Hardware Building Centre
Holland Imports
NuvoIron
Cervus Equipment
All Weather Windows
All-Fab Building Components Inc.
Cherry Insurance
Steel - Craft Door Products Ltd.
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Got News? Share it with us! And always watch for new videos and updates from the WRLA!
  
Help us get the word out about OUR Industry!
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October 23-24, 2013
Toronto, ON.
Topics Include :
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Tomorrow's Shopping, Competing for the Future, Today
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The China Factor: Changes in Canada's Forestry Industry
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The Global Economy and What it Means for Home Improvement
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The Future Is Here: Technology Trends And Their Impact on Retail
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Merchandising and Retailing From Around the World
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Consumption is Changing...Are you?
AND MANY MORE!
Click Here to Register Now!
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BUILDEX Calgary is Alberta's largest tradeshow & conference for more than 4,000 industry professionals.
Over 225 exhibits and 35+ educational seminars impact THREE distinct professional markets, all under one roof:
Attendee registration is now open – REGISTER TODAY.
Exhibit space still available – ACT TODAY!
BUILDEX is about designing, building and managing real estate.
visit www.buildexcalgary.com for more information.
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NRHA Tips: 4 Ways to Attract Customers to Your In-Store Services
- Send your small engine repair tech to vendor training for updates on new equipment.
- Encourage customers to get service work done early so you don’t have to deal with a backlog.
- Try sending out postcards to your customers offering to waive the pickup and delivery charge if they get their lawnmowers serviced as early as February or March. That alleviates the rush on the service department.
- Offer pre-season small-engine tune-up specials and a buy-one, get-one-free special on chainsaw sharpening to get landscapers into your store, where they will hopefully buy additional products.
- Train Employees on Product Knowledge
When putting together a training plan for your employees, identify your key seasonal categories, and then identify any new products. Your employees need to have as much product information as possible to sell them. They also likely need a refresher course on basic product knowledge.
To provide your employees with more knowledge, many retailers invite vendors to come into the store and talk about their products. Vendors can tell you what products are selling well, what new products are coming on the market, and offer valuable tips on how to sell these products more effectively.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA.
Visit www.wrla.org or CLICK HERE for more information about NRHA.
October 5 - 6, 2013
Chalifour Expo
Montreal, QC
October 5 - 7, 2013
TruServ Market
Convention Centre, Winnipeg, MB
October 20 - 21, 2013
FCL Market
Saskatoon, SK
To view the complete Events Calendar CLICK HERE
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NEW ASSOCIATE MEMBER
Shantex Building Products Inc. (Head Office)
1615 Sundew Place
Coquitlam, BC V3E 2Y4
Phone: 604-765-0140
Fax: 604-464-7260
Main Contact: Daniel Chen
info@shantex.ca
www.shantex.ca
(Manufacturer) (Wholesaler) (Distributor) Wood-Plastic decking tile
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2013-2014 WRLA DIRECTORY & Product Source Guide
Page 98
Rondeau Enterprises Ltd.
NEW EMAIL: rondeauenterprises@gmail.com
Page 119
EPAK Inc.
NEW ADDRESS: 55 Plymouth Road, Winnipeg, MB R2X 2V5
Page 121
GENTEK Building Products
Kelowna, BC
NEW CONTACT: Joe Zucchi
joe_zucchi@gentek.ca
Page 127
Lafarge Canada Inc.
NEW CONTACT: Dan O’Farrell
dan.ofarrell@lafarge.com
Page 135
Shercom Industries
ADDRESS adjustment: Comp 9, Site 404, RR#4
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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