WRLA Toolbox: September 5, 2013
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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market. We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.

What's Going On

When is the last time you checked out WRLA T.V?



WRLA T.V is a great place to find out what's happening in your Industry! 
Breaking News | Industry Annoucements | Highlights from Industry Events |  AdvertisingNew Products |  Helpful Tips

 Tune your T.V's folks because you won't want to miss what's coming next!

CLICK HERE to Watch Now!



 


Your complete hard copy guide to all things WRLA. Visit our website often for news, events and most importantly - member updates!



Need more copies? Complete the form and submit to the WRLA Office.

THE 2013-2014 DIRECTORY & PRODUCT SOURCE GUIDE IS ONLY AVAILABLE TO MEMBERS OF WRLA INC.

 


Seven $3,000 scholarships per academic year may be awarded to selected applicants who have been accepted as of September 2013 for their first or second year of studies at a recognized University, College, or Technical Program and meet the following criteria:

  • Applicant must be under 25 years of age at the time of application and entering their first or second year of post secondary education on a full time basis.
  • Must be a Full or Part-time employee, owner or dependent, of a WRLA retail, affiliate or associate member company.
  • All employees must have been employed with the member firm for at least one year at the time of application and each member company must be a member of the WRLA for a minimum of twelve months prior to submission deadline.

WRLA Scholarship Deadline: October 4, 2013

 


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Industry News


Executive Vice President and Chief Operating Officer Barb Hopper remains on paid leave of absence.   Michael Westrum, Chair of TIM-BR MART Group’s Board of Directors, will continue to act as CEO on an interim basis with the support of the senior leadership team in managing the Company’s day-to-day operations.

TIM-BR MART Group will continue on its path of growth and profitability for its dealers, while enhancing internal controls and efficiencies.

In operation since 1967, TIM-BR MART Group is a $2 billion+ member-owned organization serving over 750 building material and hardware retailers, commercial dealers and manufacturers across Canada. The organization exists to help Canadian entrepreneurs involved in the sale of building materials and hardware be more profitable.

For more information, contact:
Jennifer Paige
Director of Communications
TIM-BR MART Group
Jennifer.paige@timbrmart.com
905.671.2424 ext 3054

 

 
NRHA Tips: 4 Ways to Attract Customers to Your In-Store Services

  • Send your small engine repair tech to vendor training for updates on new equipment.
  • Encourage customers to get service work done early so you don’t have to deal with a backlog.
  • Try sending out postcards to your customers offering to waive the pickup and delivery charge if they get their lawnmowers serviced as early as February or March. That alleviates the rush on the service department.
  • Offer pre-season small-engine tune-up specials and a buy-one, get-one-free special on chainsaw sharpening to get landscapers into your store, where they will hopefully buy additional products.
  • Train Employees on Product Knowledge

When putting together a training plan for your employees, identify your key seasonal categories, and then identify any new products. Your employees need to have as much product information as possible to sell them. They also likely need a refresher course on basic product knowledge.

To provide your employees with more knowledge, many retailers invite vendors to come into the store and talk about their products. Vendors can tell you what products are selling well, what new products are coming on the market, and offer valuable tips on how to sell these products more effectively.

WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. 

Visit www.wrla.org or CLICK HERE for more information about NRHA.

 
Calendar of Events


September 5, 2013
WRLA Calgary Classic Annual Golf Tournament
Sundre Golf Course, Sundre, AB

September 11, 2013
WRLA Kenosee Annual Golf Tournament
Kenosee Golf Club, Kenosee, SK

October 5 - 6, 2013
Chalifour Expo
Montreal, QC

October 5 - 7, 2013
TruServ Market
Convention Centre, Winnipeg, MB

October 20 - 21, 2013
FCL Market
Saskatoon, SK


To view the complete Events Calendar  CLICK HERE

 
Member Updates

2013-2014 WRLA DIRECTORY & Product Source Guide

Page 94
Boundary Consumers Cooperative Limited / Deloraine Home Centre
CORRECT EMAIL: b.sorensen@boundarycoop.ca

Page 101
Shoemaker Drywall Supplies
NEW ADDRESS:
235 De Baets Street
Winnipeg, MB   R2J 4A8

Page 113
Boyd Distributors Inc.
NEW ADDRESS:
12210 Mount Lawn Road
Edmonton, AB  T5B 4J4

Page 132
PinkWood Ltd.
NEW ADDRESS:
5929 6th St. NE
Calgary, AB   T2K 5R5

Page 137
NEW COMPANY NAME: CT Darnell Construction
Replaces Sunbelt Material Handling of Canada Corp.
www.CT-Darnell.com

Page 138
Tolko Marketing & Sales Ltd.
NEW PHONE: (250) 545-4411
NEW COMPANY EMAIL: tolko@tolko.com

 
Association Publications

Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:

The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.

The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this
weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.

Directory & Product Source Guide:
WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.

WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.

WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.

For more information about these opportunities, click here for the media kit or contact:

Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com 

 
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Westman Steel Industries
iRecycle Inc.
Castle Building Centres

If your company has news that you would like to see in The ToolBox, please email your news releases to news@wrla.org
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