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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
Over $30,000 in Bursary and Scholarship funds per academic year may be awarded to selected applicants who:
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Are full or part-time employees, owners and their dependants of a WRLA Retail, Afilliate or Associate Member firm.
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Be in their first or second year of studies at a recognized University, College, or Technical Program.
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Have been accepted full-time (minimum 60% course load) as of September 2013
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Must be under 25 years of age at the time of application
You must be a member of the WRLA (for 1 year minimum) and meet the criteria listed above in order to apply.
Bursary Application Deadline:
August 9, 2013
Or CLICK HERE for more Infromation on the Bursary & Scholarship Program.
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2013/14 WRLA Bursary & Scholarship Sponsors
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CERVUS Equipment
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All Weather Windows
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Hauser Home Hardware Building Centre
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ALL FAB Building Components Inc.
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Holland Imports Inc.
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D & D Lumbermart Ltd.
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Cherry Insurance
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Steel Craft Door Products Ltd.
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NUVO IRON
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Make note to register soon for one or all of the upcoming WRLA golf tournaments. Playing a golf tournament is a great way to mix with people in your industry in an informal casual setting. Not the best golfer? No worries! There's competition, if you want it, but you can also join others on a team to smack the ball and putt the green if you are new to the game.
Support your association by registering yourself, your twosome or your team for a golf tournament near you!
WRLA Terry Yates Memorial Golf Tournament - AUGUST 20th, - Steinbach, MB
WRLA Calgary Classic Golf Tournament - SEPTEMBER 5th, - Sundre, AB
WRLA Kenosee Golf Tournament - SEPTEMBER 11th, - Moose Mountain, SK
Visit our website at www.wrla.org for registration
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Check Out WRLA T.V
Send us your Videos and see what others have already done!
Grow the green in your business by going with the greenest decking composite the market has to offer! TerraDeck by Nature’s Composites is made with recycled milk jugs and wheat straw – Plus, it’s better-looking, and more durable than the competition.
Shave minutes – even hours – off your construction, repair, or renovation job. FEIN’s MultiMaster is the most versatile oscillating multi-tool on the market – saw, sand, scrape, cut, trim, polish, and sharpen with one tool.
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West Can Group and WRLA Inc. have been working together to provide excellent rates and services to WRLA Members and there family and friends!
 A Quick list of WRLA Long Distance Rates
- 2.5¢ per minute within Canada
- 2.5¢ per minute to the USA
- International calls rater per country
- No monthly recurring charge
- No contracts
Start your saving Today!
AND Sign up before August 1st and a $5 credit will be applied to your account!
CLICK HERE for the Full Brochure and Application Form
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Got News? Share it with us! And always watch for new videos and updates from the WRLA!
  
Help us get the word out about OUR Industry!
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Here are some tips for creating an effective endcap:
Fill it up: Endcaps should look full. As you sell through items, restock or move in new items.
Density matters: Plan at least one endcap for every 400 square feet of retail sales floor.
Promote projects: While you can use an endcap to merchandise one or more products, you can also create a project theme. Include a product with one or two complementary or related items to fill out the display centered around a specific project.
Keep it balanced: Studies suggest single-item endcaps make the most powerful impact while driving large sales increases. However, if you don’t want to invest in the large inventory levels it takes for a massive product display on every endcap, take the balanced approach.
Include POP video players: Endcaps with TV monitors with a looping informational video about a featured product can build customers’ interest about a product as well as give them confidence about using it. You’re also more likely to get a customer to stop and look at the endcap if there’s a video playing than if there’s just a stagnant sign.
Let employees be creative: When creating a display, be creative by using unusual products, a lot of color or vignettes: anything that will catch customers’ attention. If you have employees who need an outlet for their creative spirits, show them a few products you’d like to promote and let them use their imaginations to come up with creative endcaps.
NRHA Helps You Hire the Best
NRHA has programs to help you hire smarter. Forté is an online personality assessment provides communication style reports to help organizations recruit and retain the right people. It helps store owners better understand how they can improve communication skills and individual team performance. The reports provide a communications strategy and recommendations that will strengthen workplace communication and performance. Access to this great membership benefit, and many others, is available to all members of the North American Retail Hardware Association.
This along with many other human resources tools are available in the NRHA Human Resources Handbook, included in your NRHA membership. Find out more by CLICKING HERE.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA.
CLICK HERE for more information about the WRLA or CLICK HERE for more information about NRHA.
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The Outstanding Retailer Awards, Canada’s premier awards program for home improvement dealers is now owned and managed by Hardlines Inc. The ORAs will be presented at the Annual Hardlines Conference, October 23-24 in Toronto. The call for entries to the Outstanding Retailer Awards is effective immediately.
WHO CAN ENTER:
All Canadian home improvement retailers/dealers that have operated under the current ownership for at least two years are eligible. Dealers may submit entries directly, or chain/buying group head offices may select their best dealer(s) and prepare the entries for them.
CATEGORIES TO ENTER:
Best Hardware Store (any size)
Best Building Supply/Home Centre (under 25,000 square feet)
Best Building Supply/Home Centre (over 25,000 square feet)
Young Retailer Award (a store manager 35 or under; entrants may be owners or chain employees)
Marc Robichaud Community Leader Award
WINNERS WILL RECEIVE:
A trip to Toronto, including one night’s accommodation at the Sheraton Toronto Airport Hotel and Conference Centre, and admission to Day One of the Hardlines Conference; an inscribed plaque; a marketing package that includes a write-up in Hardlines Home Improvement Quarterly Magazine; a customized video; and press releases and images ready to be sent to local media. The awards will be presented at a special ORA Gala Dinner, held October 23rd at the Sheraton Toronto Airport Hotel and Conference Centre.
HOW TO ENTER:
1. Visit www.oras.ca
2. Complete the questionnaire on your business and submit images of your store by mail or online.
QUESTIONS?:
Call us at 416-489-3396 or email mike@hardlines.ca
submission deadline: August 9, 2013
[ATLANTA, JULY 22, 2013] — "Many people do not know that we are a general contracting firm that offers so much more, not just equipping, but also planning and constructing," says Travis, adding, "our new name, CT Darnell Construction, now more accurately reflects the broad spectrum of services we have been offering lumberyard operators for years."
By rebranding under the CT Darnell Construction (CTD) name, the company is emphasizing that it’s a nationally licensed, full-service planner and constructor of all LBM facilities, from simple storage options to full-scale, multi-unit lumberyards and retail facilities. Like its rack systems, building design and construction go back to the company’s founding 25 years ago.
The company’s capabilities include full-service building design and construction for store buildings, warehouse buildings, bulk storage sheds, and rack supported drive-thru buildings and T-sheds. CTD also modifies existing buildings. "We typically spend planning time alongside an operations manager of a lumberyard or the owner of a retail store to ensure the finished product has perfect functionality," says Travis.
The firm’s construction business has continued to expand over the last 10 years, building solutions in numerous industries including transportation, retail, restaurants and warehouse facilities, in addition to continued dominance of the LBM market. CT Darnell Construction serves clients from small, privately-owned companies to Fortune 500 businesses.
Founded in 1987 by Alan and Angie Darnell to serve lumberyards and the then-new big-box retailers, the firm has evolved into a full-service, licensed general contractor operating across the United States, Canada and the Caribbean. The company was purchased in 2008 by Travis and Clint Darnell, sons of the founders. Travis and Clint each bring to their roles over 20 years’ hands-on experience in all phases of company operations.
Today, CT Darnell Construction continues the strength of the family’s construction legacy. President Travis Darnell and Vice President Clint Darnell come from a long line of contractors and builders, including a grandfather who was a general contractor and an uncle who is an architect and a builder. Twenty five years of successfully-completed projects, relationship-building and problem solving have earned the firm an unparalleled reputation in general contracting in the LBM arena.
"Basically, CT Darnell Construction is a new name that represents a broad range of expertise and superior industry knowledge that’s always been there," summarizes Travis.
Sunbelt Racks, http://www.Sunbelt-Rack.com, the company’s retail racking business, has grown to be its own separate division, now named Sunbelt Rack. This division provides racking systems, fixtures, equipment and logistics to retailers large and small. Sunbelt Rack has long been known in the LBM industry as a premier supplier and installer of racking and storage systems for lumberyards and building supply companies.
Headquartered at 2255 Justin Trail, Alpharetta, GA 30004, CT Darnell Construction and Sunbelt Rack are divisions of WTD Holdings, Inc. For more information about the company, visit http://www.CT-Darnell.com (site will be live 8/1) or call 770-569-2244 or 800-353-0892.
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August 20, 2013
WRLA Terry Yates Annual Golf Tournament
Quarry Oaks Golf Club, Steinbach, MB
August 22 - 24, 2013
Orgill Market
Boston, MA
September 5, 2013
WRLA Calgary Classic Annual Golf Tournament
Sundre Golf Course, Sundre, AB
September 11, 2013
WRLA Kenosee Annual Golf Tournament
Kenosee Golf Club, Kenosee, SK
To view the complete Events Calendar CLICK HERE
To view the complete Education & Training Calendar CLICK HERE
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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