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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
Featured in this Video:
Stay current with what's happening in your Industry by watching WRLA's monthly video updates.
CLICK HERE or visit us a www.wrla.org to see all our videos!
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 Annual Membership
April 1, 2013 – March 31, 2014
The WRLA recently mailed your company membership verification papers.
Return your update to the WRLA office by April 30, 2013.
The WRLA DIRECTORY & Product Source Guide will be mailed to all members in July.
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Stay current with Industry News and Events by following the WRLA
  
Watch for weekly updates and monthly videos to share with co-workers and employees.
Help us get the word out about OUR Industry!
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This is your opportunity to promote your business to presidents, CEOs and vice presidents at more than 1,200 member firms for an entire year. Make sure WRLA members notice your business when searching for new vendors and suppliers by reserving your space today.
For more information on advertising CLICK HERE or contact:
Kim Davies
Project Manager
1-800-665-2456 ext. 4423
kdavies@naylor.com
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DO...
1. Determine how you’re going to measure the ROI for your trade show event. How will you keep score?
2. Start the show marketing early with good pre-show promotion. Give the attendees a reason to make your trade show exhibit a destination at the show.
3. Train your booth staff. Equip them with the tools and techniques to perform well on the trade show floor.
4. Follow up with your prospects in a timely manner and implement a trade show lead management plan. The first one to follow up often wins the sale!
DON’T...
1. Just sign up for the trade show or marketing event out of habit. Make the show organizer sell you on why you should go again this year.
2. Design your trade show display just to make you proud. The goal is to design so the marketing message speaks to the attendees.
3. Sit behind your draped table for 3 days and say it was a lousy show. Be aggressive to meet and greet everyone at the show (and find the best prospects).
4. Leave your leads in a shopping bag for three months. Have a plan to follow through and get right to it after the trade show ends!
Get more information on what exhibitors say is working for them in 7 key areas of trade show marketing by requesting the What’s Working In Exhibiting white paper at www.skyline.com
To develop a culture of training in your store, be sure and reward your staff for their efforts. Employees who take online product knowledge training courses in hardware and building materials from the North American Retail Hardware Association can be rewarded in a number of ways. These can include a raise at the end of the year for the hours of training they’ve completed. Many dealers are using online product knowledge training as a mandatory part of a new employee’s three-month probation period. One of the things required for keeping their job after that initial period—and for getting a raise—is to complete one of the courses.
Remember, all training and testing is done online and NRHA keeps track of each student’s progress for you. When a student successfully completes a course of training, NRHA will send them a diploma.
Create a "Wall of Fame" for your Staff
Do you have a company newsletter? If you do, why not use it to tell your staff and customers about NRHA Training courses? The newsletter will help you drive home the importance of customer training and service at your store—to both your customers and employees. The newsletter can also be used to announce the graduates from the course. You could even include a photo of them holding their NRHA diploma!
Rewarding your Staff for Taking Training
When staff complete NRHA’s online product knowledge training—which is available online to all NRHA members and their staff—you can reward them in any number of ways, including a bonus, a day off or a small raise. But be sure to make a big deal out of your graduates’ achievements by celebrating with coffee and donuts and invite all employees to join the celebration. This helps spread the message of training and its importance to all your staff.
WRLA in partnership with NRHA offers WRLA members unlimited access to a full range of training and management services when they join NRHA through the WRLA.
CLICK HERE for more information about the WRLA or CLICK HERE for more information about NRHA.
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May 23rd, 2013 - During this session participants will learn how to:
• Promote the value of in-booth education to exhibitors.
• Convert the show floor into a learning laboratory.
• Develop an exhibitor education show agenda.
• Assist exhibitors in calculating the impact of in-booth activities.
• Understand what exhibitors need to do in order to develop in-booth education in their plans.
To Learn more and REGISTER Now - CLICK HERE
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June 18-20, 2013
Castle Buying Expo
Saskatoon, SK
August 20, 2013
WRLA Terry Yates Annual Golf Tournament
Quarry Oaks Golf Club, Steinbach, MB
August 22 - 24, 2013
Orgill Market
Boston, MA
September 5, 2013
WRLA Calgary Classic Annual Golf Tournament
Sundre Golf Course, Sundre, AB
September 11, 2013
WRLA Kenosee Annual Golf Tournament
Kenosee Golf Club, Kenosee, SK
To view the complete Events Calendar CLICK HERE
To view the complete Education & Training Calendar CLICK HERE
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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