WRLA Toolbox: October 11, 2012
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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market. We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.

What's Going On

Last chance to REGISTER for Manual Estimating in Saskatoon and Winnipeg

Here’s what our members are saying about WRLA manual estimating:

"Stan’s way of estimating is unbelievable; it really is simple and very accurate." 

"I will use what I learned to make my job more efficient and to give me more confidence in the future."  -Thank you.

"Material was very well explained in a visual manner which made the concepts clear and understandable"

Online registration is open, CLICK HERE to view the Education Calendar and REGISTER!

*Member rebates available

 

Complete and sign your Exhibitor Contract and return to me no later than October 15th in order to appear in the January Show issue of the Yardstick

Invoices are now past due, please pay in order to reserve your booth. 

All exhibitor information can be found by following this link     

Click here to read the Top 5 Rules & Regs - please pass on to all booth personnel

Online registration for your name badges and evening events will be available by October 12 on the Prairie Showcase website.

Thank you!

 

It is important that you review and return to:

Lannie Mertz
WRLA Inc. Western Retail Lumber Association Inc.
1004-213 Notre Dame Ave
Winnipeg, Mb R3B 1N3
Fax: 204.947.5195
email:
lmertz@wrla.org

*Please Note:  For those making full payments please do not submit anything until you have recieved an invoice.

 

The WRLA and R i n g e r s have joined forces to provide WRLA members with the best telephone mystery shop service in Western Canada.

CLICK HERE to register or to find out more!

 

 
Industry News

Calgary, Alberta (Market Wire, September 11, 2012)- Pinkwood announced plans to open a new I-Joist manufacturing plant in Calgary, with production scheduled to commence on March 4th, 2013.

The plant will produce I-joists protected with "Pinkshield", a proprietary pink coating, which provides resistance to mould, moisture and fire, using technology developed and perfected in Pinkwood’s pilot facility in Calgary over the past two years. The new plant will have an annual capacity of 60 million linear feet ($70 million sales). Pinkwood Ltd. will be the first Joist manufacturer in the world to commercially produce protected joists as part of the standard quality specification.

The entire production will be marketed by Taiga Building Products, and will be primarily sold in Western Canada. John Little, Vice President of Engineered Wood Products at Taiga stated, "I am very pleased with Pinkwood’s commitment to produce the most advanced I-Joist on the market, using a highly efficient and cost effective manufacturing process. Taiga is looking forward to being in a position to offer our customers the best possible I-Joist at the best possible price".

"Protecting the wood products we use to build a home’s structure just makes sense," stated Mike Holmes, Canada’s Most Trusted Contractor. "We have the right technology. We have the right products. Fire-resistance, protection against mould and moisture – this is a no-brainer. Pinkwood should be minimum code." Holmes uses Pinkwood in the construction of Holmes Approved Homes, as well as in his new series, Holmes Makes It Right, premiering on HGTV in the fall. "It’s great to see a Canadian company taking the lead," added Holmes. "These product improvements are changing the way we build homes."

Richard Dettbarn, Chairman of Pinkwood stated that "This new development was long overdue. Most of the joists sold in Western Canada have historically been imported from the US and Eastern Canada. Ironically, the wood used to manufacture these joists is largely produced in Western Canada. We ship the wood abroad, and buy back the I-Joists. Now we will perform the value added manufacturing here, using western lumber and western OSB. Perhaps in the not too distant future we will be exporting the finished product," he continued.

About Pinkwood Ltd.

Pinkwood Ltd. is a Canadian owned company, based in Calgary which produces coated I-joists. The company also produces other wood products which are protected by a proprietary coating called "Pinkshield". This coating resists fire, mould and moisture. Pinkwood proudly supports the Canadian Breast Cancer Foundation (Prairies/ NWT) by donating 20 cents for every gallon of "Pinkshield" products sold.

 
Calendar of Events


October 27 - 28, 2012
Chalifour National Buying Expo

Place Bonaventure, Montreal, PQ
www.chalifourcanada.com

November 2 - 6, 2012
Sexton Member Conference
New Orleans, LA
Contact:
callak@sextongroup.com

November 28 - 29, 2012
Canadian Home Improvement Show

Toronto Congress Centre, North Building, Toronto, ON
www.canadianhomeimprovementshow.com

January 23 - 24, 2013
2013  Prairie Showcase Buying Show & Convention
Prairieland Park, Saskatoon, SK
http://www.wrla.org/prairie-showcase
Contact: ckelly@wrla.org 

March 21 - 23, 2013
2013 TIM-BR MART National Buying Show
Toronto Congress Centre, Toronto, ON
catherine.brownlow@timbrmart.ca

To view the complete Events Calendar  CLICK HERE

To view the complete Education & Training Calendar CLICK HERE

 

 
Association Publications

Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:

The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.

The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this
weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.

Directory & Product Source Guide:
WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.

WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.

WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.

For more information about these opportunities, click here for the media kit or contact:

Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com 

 
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If your company has news that you would like to see in The ToolBox, please email your news releases to news@wrla.org
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