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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
WRLA MEMBER BENEFIT
Spread the word to full and part-time staff, managers etc.
Applications are now available at www.wrla.org
CLICK HERE for more information
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The Retail Council of Canada have asked for the support of WRLA members in addressing the price disparities between Canadian and US product. This same issue was identified through our recent Strategic Planning and Wage and Salary Surveys as an area that is having a negative impact on members’ growth and profitability. Please print off the attached letter and sign.
http://www.retailcouncil.org/advocacy/national/issues/finance/letterwriting/
Thank you for your support,
Gary Hamilton
President, Western Retail Lumber Association (WRLA)
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Our Association's Greatest Honor!
The WRLA wants to recognize the individual who is or has been actively involved in the building supply industry, who has faced challenges and recognized opportunities, and who wishes to share best practices with the association.
This individual has received the respect of fellow members of the association through contributions to the industry, the community, and the WRLA.
Deadline for receipt of Nominations: Friday, September 7, 2012
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TIM-BR MART has launched a national new marketing campaign using the brand platform, "You can do anything," beginning this month.
The campaign’s message endeavours to inform consumers that TIM-BR MART has knowledgeable staff and quality products to aid them with their project, making TIM-BR MART top of mind with homeowners for home improvement and renovations. The advice TIM-BR MART team members give will help consumers go from thinking, "I want to do that" to knowing "I can do that."
"Our goal is to build awareness among consumers that TIM-BR MART can help them build their dreams," said Jon Irwin, VP of Retail Services. "With the helpful guidance of their local TIM-BR MART, their only limit is their imagination."
This will be one of the largest media campaigns in TIM-BR MART’s history. The brand positioning will be supported by national television and radio advertising, print ads, in-store POP and a consumer website. TIM-BR MART developed this initiative with their agency of record, Revolve.
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August 16 - 18, 2012
Orgill Fall Market
Las Vegas, NV
Tuesday, August 21, 2012
WRLA Terry Yates Memorial Golf Tournament
Steinbach, MB
Thursday, September 6, 2012
Calgary Classic Golf Tournament
Sundre Golf Course, Sundre, AB
Wednesday, September 12, 2012
Kenossee Golf Tournament
Kenossee SK.
September 20 - 22, 2012
RONA 2013 Spring Market
Metro Convention Centre, Toronto, ON
www.rona.ca
Sept 23 - 25, 2012
Home Hardware Market
St. Jacobs, ON
September 29 - October 1, 2012
Truserv Fall National Buying Market
Winnipeg Convention Centre, Winnipeg
www.truserv.ca
November 2 - 6, 2012
Sexton Member Conference
New Orleans, LA
Contact: callak@sextongroup.com
November 28 - 29, 2012
Canadian Home Improvement Show
Toronto Congress Centre, North Building, Toronto, ON
www.canadianhomeimprovementshow.com
To view the complete Events Calendar CLICK HERE
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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