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What's Going On

WRLA Membership Update

The WRLA membership year is April 1, 2011 – March 31, 2012. WRLA members were sent renewal invoices and papers. You have one last chance to get it right in the printed directory. Fax or email those changes today.

* Also, your membership dues must be paid in order to reserve your booth and exhibit at the Prairie Showcase

º We will distribute the WRLA Directory & Product Source Guide in July 2011
º We want to hear from you all year. If you've made changes to your contact information, location or Banner, we want NEED to know!

WRLA Member enquiry?

Contact Susan at the WRLA office at 800-661-0253 ext. 0 or slabossiere@wrla.org
 
Be part of our voice and BUILD CONNECTIONS


 

When you ask the average booth staffer about trade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in the office. This may be true, but needless to say we do shows for the benefits that we receive by way of lead counts and exposure in the market place. Below are some of the "secrets" that can help unlock the potential of shows for you.

1. Exhibiting without Borders: Staff in the aisle where the attendees are walking by. It seems like where the booth carpet meets the aisle carpet, often becomes an impenetrable "line in the sand" that staffers rarely venture past. We all want to be "out of the box" in the way we think, so consider the exhibit space as "in the box," and the aisle as "out of the box." This is where it gets a little uncomfortable, but if we can get out there and engage people as they come by, this will result in remarkably higher lead counts. I staffed an exhibit yesterday where an attendee was going to walk by the exhibit without stopping and I engaged him, only to find out that he has operations on 3 continents and represents about a 5 million dollar sales opportunity for our client. This guy was going to walk right by the tradeshow booth! The only reason I pulled him in was because I was in the aisle. The business is there and we need to be in the aisle to get it. Sometimes the show may ask you don’t staff in the aisle, but go ahead and do it until they tell you otherwise.

Click here to read the complete article

 


WRLA MEMBER BENEFIT

2011/2012 WRLA Bursary & Scholarship Program
Spread the word to full and part-time staff, managers etc.
Applications are now available at www.wrla.org

CLICK HERE to download the application

 
Industry News

All Weather Windows of Edmonton announced today the acquisition of Allan’s Glass and Aluminum products, a manufacturer and installer of commercial glazing systems based in Winnipeg, Manitoba. This acquisition supports All Weather Windows’ growth plan to expand its commercial operations across Canada.

Based in Winnipeg, Allan’s Glass has been installing commercial glass and aluminum systems in Western Canada for 28 years. The list of award-winning commercial projects under their management is impressive including the Winnipeg Humane Society and the Millennium Library in Winnipeg. The company is highly experienced in the technical demands of today’s window wall and curtain wall applications. "We are very excited about welcoming the Allan’s Glass family to our team. This acquisition will complement our current commercial operations and strengthen our ability to serve our clients with one of the most innovative and competitive portfolios in the glass industry," said Richard Scott, President of All Weather Windows.

Allan’s Glass will maintain its well-established brand name under the ownership of All Weather Windows. Allan’s Glass has approximately 30 employees including its founder John Borys and his son, Dean Borys. John and Dean will be staying on post-acquisition in the capacities of General Manager and Operations Manager respectively. "We are delighted to be joining All Weather Windows. Allan’s Glass has been a family-owned business for 28 years, so we had to be confident that the team with whom we joined forces would allow us to continue to build upon our great brand and maintain our strong culture while realizing synergies and sharing innovative practices. Together we are ready to manufacture the efficient windows for tomorrow. It is a win-win transaction," said John Borys, Founder and General Manager of Allan’s Glass.
 
Calendar of Events

June 2. 2011
WRLA Board of Directors Summer Meeting
Calgary, AB
www.wrla.org

August. 12. 2011
WRLA Bursary Application deadline
www.wrla.org

August 18 - 20, 2011
The Orgill 2011 Fall Dealer Market
Boston, MA
www.orgill.com

August. 23. 2011
WRLA Terry Yates Memorial Golf Tournament
Quarry Oaks Golf Club, Steinbach, MB
www.wrla.org

September 1. 2011
Calgary Classic
Sundre, AB
Mikejr@thehomeimprovementwarehouse.com

September 8. 2011
WRLA Kenosee Golf Tournament
Kenosee Lake, SK
ddlumber@sasktel.net

For more information or to view the full WRLA Calendar of Events CLICK HERE

 
Member Updates


NEW ASSOCIATE MEMBER

EasyRock Canada Inc.
13007 - 149 Street
Edmonton, AB T5L 2J7
Phone: 780-484-5678
Toll-Free: 866-985-5678
Fax: 780-999-4409
Contact: Crystal Wimpney
crystal@easyrockcanada.com

www.easyrockcanada.com

(Distributor)
Decorative polyurethane wall panels and garden planters.

 
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If your company has news that you would like to see in The ToolBox, please email your news releases to news@wrla.org
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