Business Trends

>>The Power of Emotional Marketing
It's the time of year when everyone is throwing around predictions — and in the marketing world, emotion is shaping up to be a hot marketing trend for 2016. What does emotional marketing mean, and how can your small business tap into it?  


>>Start the New Year Off Right: 5 Resolutions for Better Business
Happy New Year! While everyone is making a slew of personal resolutions it is time for you to make some resolutions to get your business on track. The New Year is the perfect time to reaffirm your business lifestyle and make changes for the betterment of your business. Here are a few tips and resources to help you get started and continue to make progress.


>>Job Fulfillment Is the Key to Retention 
Employee retention continues to be a concern for many industries. Only 29 percent of American employees say they feel valued by their companies, according to the Bureau of Labor Statistics. This dissatisfaction can lead to employee turnover, which costs American businesses $11 billion every year. If you’re seeking high-level talent, turnover can cause delays and create an unstable work environment in addition to costing your business. But by taking positive, thoughtful steps, you can prevent employee turnover.


>>15 Proven Tips to Help You Make Career-Enhancing Connections at Your Next Conference
Source: / Alaina G. Levine
Love them or loathe them, conferences are an established fixture in most industries. You may think that if you’re not presenting a poster, giving a talk, sitting on a panel, or actively on the job market, it’s OK to be a passive participant — or decline to attend altogether. Not so. Attending important conferences in your field should be an essential element of your career strategy because each of these gatherings represents a golden opportunity to network — that is, to build mutually beneficial partnerships with others.