Most business owners have a general idea of the executive summary that comes with the traditional business plan. However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective.
>> The Importance of Market Positioning
It’s been several decades now since the writer of this article first ran into the mental magic of marketing positioning. The diagram at the link shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools for decades.