UPM Raflatac, Helsinki, Finland, announced this week the company has made two key additions to its global management team, with Massimo Reynaudo becoming SVP of EMEIA and Sean Heng taking the post of VP, APAC. Both appointments are effective as of April 3, 2017.

Massimo Reynaudo joins UPM from Kimberly-Clark, where he has during the last 21 years held several sales, marketing, project, and general management positions in Italy, the U.K., and Germany. Most recently, he was the managing director and GM of Kimberly-Clark’s DACH Region in Europe.

Sean Heng joins UPM from Henkel where he has during the last 11 years held several sales and business unit leadership roles in Industrial Adhesives and Packaging & Lamination segments in the APAC region, based in China, Malaysia, and Singapore. Earlier in his career, Sean has worked in the flexible packaging and packaging can industries in Indonesia, Singapore, and Malaysia.