Tobias Mueller has been named the new marketing manager at Zanders, Germany, a producer of specialty papers and boards for labels, packaging, and graphical applications. 

Mueller previously was a partner at Ziegs Plus Mueller marketing agency, where he managed the strategy and online marketing units.

Named for Johann Wilhelm Zanders, who founded the company at Bergisch Gladbach in 1829, Zanders still operates the Gohrsmuehle paper mill today with some 480 employees. Its products include high-gloss finished label papers and premium board grades, forming part of the traditional Chromolux brand, as well as the Zanpaper assortment, which provides grades with a particularly smooth and natural surface.