Nippon Paper Industries Co., Chiyoda-ku, Tokyo, Japan, has entered into a license agreement with Elopak AS, Norway, for the introduction of Pure-Pak® carton shapes into the Japanese market. The agreement covers the production of Pure-Pak® Classic cartons with Curve® feature and Pure-Pak® Sense cartons.

These carton shapes are known for their sophisticated design and improved functionalities. Furthermore, closures will be applied to the cartons for consumer convenience. The new carton shapes have already proven track records for high value-added products such as dairy drinks, soft drinks, and functional drinks in Europe.

Since 1965 Nippon Paper Industries has produced and sold gable-top cartons under the NP-PAK brand, and is Japan's leading company for gable-top liquid packaging cartons. The new Pure-Pak design features and shapes, as well as the introduction of closures will further strengthen Nippon Paper Industries position in the market by meeting increasing consumer demands for improved functionality.

Nippon Paper Industries has 38 subsidiaries and 10 associate companies. It is listed as one of the world's top 10 pulp and paper industry companies.

Elopak is one of the world's leading liquid food packaging suppliers and produces Pure-Pak beverage cartons and Roll Fed packaging material, which are used by and associated with many premium beverage and retail brands. Elopak cartons are the renewable and low carbon packaging choice. Elopak produces more than 13 billion cartons annually. In 2015, Elopak celebrates the 100 year anniversary of the iconic Pure-Pak gable top carton patent.