Videojet Technologies  and International Paper, Memphis, Tenn., USA, this week announced a collaboration to promote Reveel™, a new on-demand, "on box" laser imaging technology. Videojet is a global manufacturer of coding, marking, and variable data printing solutions.

Designed to give manufacturers an alternative to traditional labels and ink based case coding, as well as minimizing changeovers, Reveel is a water-based coating that enables laser imaging directly on corrugated and paperboard. As boxes and cartons with the pre-applied white or translucent Reveel patch travel on a packaging line, an in-line Videojet CO2 laser marks high resolution bar codes, text, and logos in the patch area.

"This advancement in laser imaging technology is a tremendous benefit for our customers. They can take advantage of clean, simple and cost-effective Reveel and our high speed lasers to easily produce superior mark quality on corrugate cases. Our collaboration with International Paper gives us yet another way to help our customers improve their packaging efficiencies," said Peter Lindstrom, North American product manager for Videojet.

Lindstrom added that "Reveel is a practical innovation that will re-define the case coding process. It’s a real alternative to adhesive-based labels and other variable data printing techniques. We are excited to help our customers realize the benefits of laser marking with Reveel."