U.S. Wine Packaging Market Worth $2.9 Billion in 2019

A new market research report titled Wine Packaging to 2019 focused on U.S. and Global Wine Packaging Market 2015-2019 was released by ReportsnReports, Dallas, Tex., USA, earlier this month. In the report, demand for wine packaging in the U.S. is projected to reach $2.9 billion in 2019, growing at  a 2.53% CAGR. Growth will benefit from continued favorable gains in domestic wine consumption and production and increases in disposable personal income. In the U.S., wine is becoming more prevalent as an accompaniment to meals at home rather than a beverage consumed at restaurants or special events. Opportunities for related packaging will benefit from the importance of packaging both as a marketing tool and for its ability to enhance the perception of wine quality.

Glass bottles are by far the leading wine container type but glass will continue to lose market share to a growing array of alternative package formats. In addition to bag-in-box packaging, other containers that have established a presence include plastic bottles, plastic cups and goblets, aseptic cartons, pouches, and cans. These alternatives are growing in popularity due to performance features, product differentiation capability, and appeal to younger consumers, who are less attached to wine traditions than are older consumers.

Bag-in-box packaging will register solid increases due to expanded 1.5- and 3-liter premium offerings. The recent adoption of bag-in-box by premium wine brands, particularly in 3-liter sizes, is helping to mitigate the stigma of "boxed wine" as inferior in quality to bottled wine. Bag-in-box wines offer a variety of benefits for consumers, including lower cost per unit of volume, extended freshness, and easier dispensing and storage. An additional advantage of bag-in-box containers is their large surface area, which offers significantly more space for colorful graphics and text than do bottle labels.

Wine containers are experiencing rapidly increasing diversity in terms of package formats and sizes. The fastest growth for containers will be outside the dominant 750 ml size, including both smaller- and larger-sized offerings. Single-serving wine packaging will post robust advances, fueled by their advantage of enabling wine to be taken to or sold in places that typically prohibit glass containers. More-over, single-serving containers enable wine to be more competitive with beer in venues such as stadiums, theaters, concert halls, and theme parks. Single-serving containers for wine include plastic bottles, aseptic cartons, cans, and cups and goblets, with cups and goblets forecast to post the fastest gains, albeit from a small base.

Companies profiled in this U.S. wine packaging market research include Amcor Ltd., Ardagh Group SA, Ball Corp., Enoplastic SpA, EnVino, Environmental Packaging Technologies Inc., Exal Group, Gallo (E&J) Winery, G3 Enterprises Inc., Guala Closures SpA, Hoover Container Solutions Inc., International Paper Co., Janson Industries SA, Liqui-Box Corp., Maverick Enterprises Inc., Technologies Group, Saverglass SAS, Scholle Corp., Silgan Holdings Inc., Silva (MA) Cortiças Limitada, Snyder Industries Inc., Tapp Label Co., Tetra Laval International SA, TricorBraun Inc., UPM-Kymmene Corp., Vinventions LLC, and Vitro SAB de CV.

More information about this report is available online.