Gould Paper Appoints Sero VP of Marketing, Larsen Executive Sales Representative

Gould Paper Corp., New York, N.Y., USA, has announced the appointment of Mike Sero as VP of marketing. Sero will work out of the New York office and report directly to David Berkowitz, EVP and COO.

Sero comes to Gould from Unisource Worldwide. He is a second generation paper veteran, whose father, John, had worked for E.B. Eddy. Sero has experience both in the manufacturing and the distribution ends of the paper business and began his career in 2000.

Gould Paper also announced the appointment of Jennifer Larsen as executive sales representative. Larsen has been a paper merchant professional since 1989 and was most recently with Graphic Communications. She lives in Valrico, Fla., and will be based in the Tampa-St. Petersburg area.

Andrew Friedman, president of Gould Paper South, Miami, Fla., said that "we are fortunate to have Jennifer join our Gould Paper South sales team as she brings a wealth of experience in the end user and commercial print markets."