Wausau Paper Unveils New DublNature Towel, Tissue Line

Wausau Paper, Mosinee, Wis., USA, this past week launched its new Green Seal certified, DublNature® line of premium, plush, cloth-like towel and tissue products utilizing 100% recycled fiber on the company's recently completed ATMOS technology-enabled paper machine at Harrodsburg, Ky. DublNature products, the company notes, "provide exceptional softness, strength, absorbency, and brightness, and are well suited to a wide range of applications. They are targeted at businesses and institutions seeking the finest quality while supporting ‘green' purchasing initiatives."

Henry C. Newell, president and CEO, said that "the launch of our new DublNature line of products represents a milestone in capitalizing on a first-of-a-kind technology investment, the largest capital investment in the history of our company. Like our engineering and construction team, who delivered our Harrodsburg paper machine under budget, our product design, papermaking, converting and marketing teams are to be congratulated for delivering the new DublNature product family on a much-accelerated timeline."

Matthew L. Urmanski, SVP, Tissue, added that "a significant amount of credit also goes to our highly engaged network of distributors. As our partners, these distributors have played a key role in our assessment of the market opportunity for a broader expression of premium towel and tissue products in the away-from-home market and in the product design process itself. The excitement that exists within our distributor community for these distinctive DublNature products is evident in their positive reactions, as is the anticipation that exists for the launch of our ultimate premium brand Artisan later this year."