Cascades Tissue Launches Beige Facial Tissue

North America's fourth largest producer of towel and tissue paper, Cascades Tissue Group, Candiac, Que., Canada, this week announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100% recycled, environmentally preferable facial tissue. This new beige-colored facial tissue follows the award-winning, January 2012 launch of the Cascades Moka bathroom tissue.

As with its bathroom tissue predecessor, the new Cascades Moka facial tissue is made of a pulp mix composed of 100% recycled fiber, 80% of which is post-consumer material, and 20% recovered corrugated boxes. Its production is also offset with 100% Green-e® certified renewable wind electricity and releases a minimum of 30% less greenhouse gas than what is used in traditional white recycled tissues. Cascades Moka also holds certification with EcoLogo, Green Seal, and the Chlorine Free Products Association.

A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25% reduction in overall environmental impact when compared with the pulp mix used in its traditional Cascades' 100% recycled fiber facial tissue.

"Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they're giving up," said Suzanne Blanchet, Cascades Tissue Group president and CEO.

Cascades notes that nearly 40,000 tons of facial tissue are used annually in Canada, of which 53% is made from virgin fiber sources. The company estimates that if a complete swap was made to its 100% recycled facial tissue, it would save more than 350 000 trees annually.