Södra Names Helstad, Edman, Olsson, Sandberg to New Positions

Södra, Sweden, reports that (l-r in the photo below) Klara Helstad, Ulf Edman, Magnus Olsson, and Stefan Sandberg are taking new positions within the company, now that Urban Eriksson, president of Södra Interiör, and Per Braconier, director of communications, have decided to leave Södra. The changes will become effective May 15.

Braconier, will be leaving Södra to take a new position as director of communications for the Swedish Forest Industries Federation. He has worked for Södra since 2005, joining the company from Dagens Industri. Helstad, who was recently appointed sustainability director, will be taking over from Braconier, serving as director for sustainability and communication. She has a Doctor of Forestry and, prior to taking on this position, worked as the environmental and quality manager at Södra Skog.

Edman, currently president of Södra Cell International, will be taking over as president of Södra Interiör from Eriksson, who will be starting up a consultancy after he leaves the company July 1. Edman has worked for Södra since 1997, when he was employed as director of marketing for Södra Cell. Prior to that, he was CEO of MoDo Paper Ltd in the U.K.

Olsson, currently plant manager at Södra Cell Mörrum will be the new president of Södra Cell International. He joined Södra in 2006 after working as the CEO of Stora Enso Nymölla.

Sandberg will become the new plant manager for Södra Cell Mörrum. He is currently head of HR at Södra Timber, and was formerly head of HR and head of purchasing at Södra Cell Värö. He joined Södra in 2003.

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