Cascades Launches Elite TADe Hardwound Roll Towels

Cascades Tissue Group, Waterford, N.Y., USA, has launched Elite high-end hardwound roll towel for the away-from-home (AFH) market. The hand towels are made with the Atmos manufacturing technology used exclusively by Cascades in North America. Originally developed by Voith Paper's Tissue Process Technology Center in Brazil, this "TAD equivalent" (TADe) process produces a soft feeling, strong, and absorbent paper requiring fewer sheets to do the job.

Voith's Atmos yields a product similar to the fluffy and absorbent towel offerings made with TAD (through-air-dried) technology, which utilizes mostly virgin fiber. Unlike TAD, however, Voith Atmos can work with 100% recycled fiber and less chemical products.

Cascades' TADe technology also generates 35% fewer greenhouse gas emissions than conventional TAD products. In addition, the company's chlorine-free whitening process uses 80% less water than the North American paper industry average.

The TADe Elite hand towels complement the Cascades Tandem series of hand towel dispensers that feature a controlled paper release, significantly reducing consumption, and an end-of-roll transfer system that eliminates stub roll waste and allows for a customizable advertising window. New to the Tandem dispenser family is the stainless mechanical No Touch.