Winners were chosen from among 1,900-plus entries from 27 countries, based on Cover Design, Chairman's Letter, Writing, Interior Design, Financial Presentation, and Overall (how well the spirit of the company is reflected in the annual report). Neenah's report garnered near perfect scores, winning the Grand Award for Non-Traditional Annual Reports/International as well as Best of Show.
"The award reinforces our belief that a well-articulated message conveyed through a mixture of striking imagery and typography, and printed on a rich selection of papers, elevates a message and creates a memorable impression," said Tom Wright, director of advertising and design for Neenah Paper.
The report utilized material from both Neenah's Technical Products and Fine Paper businesses and was designed by Addison of New York City. The book communicated how Neenah demonstrated its core values and corporate strength in spite of the severe economic downturn.
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