Billerud, Sweden, reports that European-based Marks & Spencer has launched sliced meat in paper packaging based on Billerud's FibreForm, a new paper with high stretchability that can be formed in existing thermoforming lines without costly investments. Marks & Spencer's new packaging offers product safety equal to that of a plastic tray since a protective barrier preserves the product's quality and taste.
The packaging was developed in a joint project between Marks & Spencer, Billerud, and Flextrus. Billerud manufactures the paper and Flextrus both prints and applies an advanced, tailor-made barrier solution and sealing properties to the paper.
"Marks and Spencer is delighted to have launched this first-to-market innovation in packaging with Billerud. The FibreForm Packaging provides a premium look to our ham and is constructed from sustainable FSC sourced paper. It is important to Marks and Spencer to work with innovative solution providers to develop packaging for the future, and Billerud has supported our innovation work through their proactive approach," says Mark Caul, packaging technologist at Marks & Spencer.
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