Two Sides North America and Forest Products Association of Canada Team Up to Change Misleading Green Claims
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To address misleading environmental claims, Two Sides North America and FPAC have worked together with several Canadian organizations to change their marketing messages related to print and paper. For example, unsubstantiated claims such as “go green – go paperless” and “save trees” are regularly used by companies to encourage customers to switch from paper to less costly electronic bills and statements. The partnership was recently featured in the global newsletter of the International Council of Forest and Paper Associations (ICFPA).
Two Sides NA also works closely with the American Forest & Paper Association in the U.S. to dispel myths and promote the unique sustainable features of paper products.
To date, Two Sides has successfully worked with 125 leading North American organizations (over 440 worldwide) to remove or change inaccurate environmental claims,
You can read more about these partnerships in the International Council of Forest & Paper Association (ICFPA) Newsletter.
