TAPPI Over The Wire Paper 360
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DS Smith Enhances Brand Image of RENZ with Corrugated

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Offices, copy shops, and printing companies around the globe use them: The punching, binding and laminating systems from RENZ. Since April of this year, the world market leader has been supplying its high-quality RING WIRE product line in packaging that is as sustainable as it is strong in identity. The heart of the innovative solution are the box separators developed by DS Smith. The inserts replace the plastic blister solution that had been in use until then. Saving material and space, efficient to pack and flexible in use: The clever design made of 100-percent corrugated board ensures more efficiency and sustainability along the entire supply cycle at RENZ. Branded with logo and claim, the separators reliably transport product and brand promise.

With its machines and consumables for punching and binding calendars and brochures as well as for laminating, the traditional company RENZ stands for premium quality “made in Germany”. The new product packaging for the RING WIRE binding combs should also reflect the high standards of the brand: Optically convincing, ecological and with the greatest possible protection for the quality products during transport. In close cooperation with RENZ, the display and packaging strategists of DS Smith have developed a size-optimized packaging solution including a suitable machine concept. Printed in a modern minimalist design on the outside, the packaging captivates inside with its ingenious inlay. The 5-section separator reliably secures the wire binding combs in the box. No empty space, no slipping, no jamming during removal.


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