TAPPI Over The Wire Paper 360
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Verso Introduces CraftPoint Family of Beverage Label Papers

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Verso Corp., Memphis, Tenn., USA, a leading producer of flexible packaging, technical, and label and converting papers, this week announced the introduction of CraftPoint™, a family of premium pressure-sensitive and cut-and-stack beverage label papers designed to make craft beers, spirits, and wines stand out on the shelf or in the cooler. 

"As small-batch, independent beverage offerings continue to grow, we saw the need to create new and interesting label papers that truly represent the pride, craftsmanship, and unique character contained in each and every craft beverage bottle," said Mike Weinhold, Verso SVP of Sales, Marketing and Product Development. "Our American-made CraftPoint label papers are as compelling as the beverages they represent, and are backed by our decades of experience producing high performance wet strength, cut-and-stack, and pressure sensitive label papers."

Available in four finishes and multiple basis weights ranging from 52 lb. to 70 lb. (3,300 sq. ft.), CraftPoint beverage labels are designed to attract attention:
  • CraftPoint Canvas - Rustic texture with a pleasing soft, tactile finish 
  • CraftPoint Matte - Matte finish with low gloss that supports high print fidelity  CraftPoint Gloss - Medium gloss finish that's ideal for a clean, wet look 
  •  CraftPoint Gloss - Medium gloss finish that's ideal for a clean, wet look 
  • CraftPoint Reflections - High gloss with a mirror-like finish for premium beverages.
"With a pleasing white shade, and high wet strength and wet opacity, CraftPoint label papers offer the right combination of aesthetics and performance," said Jason Handel, Verso Group VP of product development and technical sales. "In addition, the multiple basis weights provide even more options for unique beverages to achieve a label look and feel that will stand out."

CraftPoint joins the broader range of coated one side (C1S), beverage and special purpose label papers from Verso. 


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