Verso Introduces Guide to Paper Selection for Election Direct Mail

Verso Corp., Memphis, Tenn., USA, a North American producer of coated papers, this week introduced a promotion with tips for creating a successful election direct mail campaign featuring Verso's entire offering of 7 pt. and 9 pt. products that meet the U.S. Postal Service (USPS) minimum requirements for direct mail. The promotion, titled A Guide to Paper Selection: Election Direct Mail: Verso Tips for Winning Political Campaigns, is printed on Sterling® Premium 100 lb. (9 pt.) dull cover and 100 lb. text.

"This promotion provides practical advice for selecting the right paper, design elements, color scheme, printing process, and target data when producing election direct mail and offers useful checklists and resources for creating winning political campaigns at the local, state, or national level," said Verso SVP of Sales, Marketing, and Product Development Mike Weinhold. "Direct mail is a smart and effective way to reach voters." 

Verso offers a breadth of direct mail paper for any print technology and run length—from premium to economy sheets; digital and inkjet papers; and web offset papers. Products are readily available across the country in Verso and merchant distribution centers.

"Unlike most forms of political mass communication, direct mail lets you reach the right voters with the right message," said Verso Brand Manager Tanya Pipo. "Verso has the knowledge, services, and products to help create a successful election direct mail campaign, including a broad offering of 7 pt. and 9 pt. USPS-guaranteed papers to ensure a smooth process from the printing press to finishing equipment, through the post office and into voters' hands."

Weinhold added that "we strongly encourage U.S. candidates using direct mail for their campaigns to use paper made by a company owned and operated in the U.S., like Verso. It sends a message to voters that they are mindful of the importance of supporting U.S. manufacturing jobs. And because paper is both renewable and recyclable, using direct mail demonstrates a candidate's commitment to environmental sustainability, too."

 

Contact a Verso sales or merchant representative to get a copy of A Guide to Paper Selection: Election Direct Mail. Verso Tips for Winning Political Campaigns. To learn more about Verso's line of direct mail papers, visit Verso’s website.