Huhtamaki Brings New IMPRESSO™ Hot Paper Cup Line to U.S.

 

For companies investing in the hot beverage space, Huhtamaki (Finland) has developed the world’s most unique-looking insulated hot cup--a totally new product offering called the IMPRESSO™ line.

An industry first,  IMPRESSO cups offer something no other company can – fully customizable embossing that adds a whole new dimension of visual and tactile appeal. When paired with Huhtamaki’s vibrant custom printing capabilities, the new embossing feature makes these cups impossible to miss.

Already available throughout Europe, IMPRESSO cups have been adopted by many high-street coffee operators and leading coffee brands in Britain and have enjoyed great success.

Following its success abroad, Huhtamaki North America announced Tuesday (April 26) that the company will launch the IMPRESSO cup line in the U.S. on May 1. The line, which will be available in 12 oz., 16 oz., and 20 oz. sizes, includes smart features like double-wall insulation, easy-to-apply lids for on-the-go use, and embossed paper makeup that insulates beverages for comfortable hold without the need for an additional outer sleeve.

With IMPRESSO cups, Hutamaki boasts that "the options are endless." The company will offer new N.A. customers the ability to purchase the stock print with the stock emboss for smaller orders, increase your branding with a custom print on the stock emboss, or make the cup your own with a custom print on a custom emboss.