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Appleton Coated Introduces Ethos™ Uncoated Umbrella Brand

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Appleton Coated, Combined Locks, Wis., USA, announced Tuesday (February 23) that the company has created Ethos – a new brand to represent its growing portfolio of uncoated products.

"The Ethos brand name helps our customers understand that we have developed and brought to market a broad range of uncoated grades. It collects all of them under a single umbrella brand, similar to Utopia®, our flagship coated brand introduced 20 years ago. Beginning in January 2014 with the introduction of Pharma Insert Opaque, we have maintained a steady stream of uncoated product innovation. Within a year’s time we introduced Uncoated Web Inkjet, Fiscal Opaque™, and Pharma Insert High Bright. We also recently expanded the range of our uncoated offset product line with the introduction of a new 100% Post-Consumer Recovered Fiber (PCRF) offering," explained John Mazuroski, Appleton Coated’s executive director of uncoated and specialty products,

Appleton Coated CEO Doug Osterberg added that "in a broader sense, the Ethos brand can be seen as a reflection of what defines the culture and core values of our company and what our customers know us for--sustainable and innovative products, our dedication to quality, and superior service."
Osterberg adds that "in 1996, the Utopia brand of coated papers was created and through the hard work and dedication of our employees, we continue to evolve and re-define who we are. Our name may say coated but it doesn’t stop there. We do it all--coated, uncoated, inkjet, and specialty substrates. Above all, we are one company comprised of people with an ethos of quality, service, and an unwavering commitment to our customers and the environment.

The Ethos product offering consists of the following uncoated products: Ethos Web Inkjet, Ethos Offset, Ethos Offset 100% PCRF, Ethos Fiscal Opaque™, Ethos Pharma Insert, and Ethos Pharma Insert High Bright. The new 2016 Appleton Coated Product Guide offers full product and service parameters for the entire Ethos lineup.

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