McDonald’s Partners with James Cropper for Pioneering Recycling Trial
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British papermaker James Cropper has announced a trial recycling partnership with McDonald’s U.K., as the two explore pioneering moves in sustainability and recycling. The partnership will enable paper cups used in McDonald’s restaurants across the U.K., every week, to be recycled at James Cropper’s state-of-the-art reclaimed fiber plant—turning previously non-recyclable, plastic-coated paper cups into new paper products.
Richard Burnett, market development manager at James Cropper, said that "it’s estimated that up to 2.5 billion paper cups are used in the U.K. every year. Most of these are currently not recycled as, being polyethylene-coated, they can’t be recycled among ordinary household waste. In addition, collecting used paper cups for recycling has been problematic due to the nature of their use—they’re used on the go and are often taken away from the place of purchase.
"The partnership with McDonald’s has been nearly two years in the making and signifies an important step towards recycling used paper cups and, ultimately, reducing waste going to landfill. By collaborating with McDonald’s, we’re working towards an effective scheme that can recoup as many used paper cups as possible, which can then go back into the supply chain," Burnett noted.
The trial recycling scheme—a U.K. first—has been rolled out across 150 of McDonald’s 1,250 U.K. restaurants so far. Paper cups are collected from McDonald’s and then baled by Simply Cups, the U.K.’s only paper cup recovery and recycling scheme, before being delivered to James Cropper for reprocessing. Reclaimed fiber can then be used in everything from brochures and stationery to designer gift boxes.
Helen McFarlane, sustainability consultant at McDonald’s U.K., added that "paper cups constitute about 30% of our packaging waste and this is a great opportunity to ensure that the quality fiber used in making those cups gets another life. We have recently started to introduce recycling stations in our restaurants to allow customers to separate paper cups, and we’re eager to see what this trial with James Cropper and Simply Cups will look like, hopefully helping set up the infrastructure for others to use in the future."
Burnett added that "with the demand for eco-friendly products rising, we’re seeing more and more clients interested in using reclaimed fiber as part of their paper requirements, in luxury shopping bags and company literature, for instance. This ground-breaking trial with McDonald’s demonstrates how organizations can work together to create a mutually beneficial, effective, and sustainable supply chain. Businesses can use ‘green’ processes and schemes to simultaneously minimize waste and utilize an otherwise waste material as a new product."
The partnership with McDonald’s is just the start of the journey to make widespread post-consumer paper cup recycling a reality, James Cropper emphasized.
The reclaimed fiber facility at James Cropper, which was opened by HM The Queen in 2013, uses a method that separates the paper from the plastic coating, and currently processes the equivalent of 10 million paper cups per week from the off cuts of paper cup manufacturers.
The process results in no wastage whatsoever – with 90% of the cup waste being converted back into FSC® certified fiber for paper production and the remaining 10%, which is plastic, being re-purposed as garden furniture, for example.
More information about James Cropper’s reclaimed fiber plant is available online.
